PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

FEBRUARY 8, 2024

I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. But those two need to go hand in hand.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

DemandFarm

MAY 25, 2023

Everything to do with our dealings has been carefully recorded and stored in our Customer Relationship Management (CRM) system. Here, let me show you how it works so you can extract the data and information you need to service this account.” Any information he needs about his key accounts contacts is now at his fingertips.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Our strategic key accounts appreciate the SV&I organization.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. And with data and evidence to support decision-making, it is easier to make choices (i.e. So there may need to be some action to break people out of their digital comfort zones.

Management 130

Management Key Account Management Digitalization Communication 130

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Machine learning makes it possible to discover insights and to gain a look into the future. The buying decision is already taken, when the B2B buyer contacts sales. I want to know more about the digital transformation in B2B sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

QYMATIX

MARCH 26, 2024

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. On the one hand, a well-implemented CRM system can provide many benefits. The longer a project takes, the higher the risks.

Management 52

Management Artificial Intelligence CRM Software 52

Red Star Kim

OCTOBER 16, 2023

Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM. Sharing some CRM horror stories felt like much-needed therapy. Referrer management activities were varied and sometimes creative. amongst us. Sharing is caring?

Management 130

Management Emotional Intelligence Onboarding Communication 130

DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. AI can also assist in managing and prioritizing tasks.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Opportunities rarely get created in the CRM for this stream of revenue. Cross-sell/ Upsell revenue – Cross-sell and Upsell opportunities from existing customers.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

QYMATIX

MARCH 26, 2024

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. On the one hand, a well-implemented CRM system can provide many benefits. The longer a project takes, the higher the risks.

Management 40

Management Artificial Intelligence CRM Software 40

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. According to SAMA, the average strategic account has 12 to 15 key decision-makers.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

ProlifIQ

OCTOBER 4, 2023

Key Performance Indicators (KPIs) and Metrics KPIs are the quantifiable indicators that allow you to track progress and success. Make sure you have clear measures for the customer, but also your team! Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. It’s knowing this that helps you to make better decisions. Here they are…. What do I mean by this? Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. It’s knowing this that helps you to make better decisions. Here they are…. What do I mean by this? Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes!

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

JUNE 22, 2022

It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. However, if you get it right, it offers you an invaluable overview of stakeholder ties, helping your key account management team navigate intricate relationships. How to Make a Relationship Map?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SBI

AUGUST 2, 2019

Sales personnel spend significant time in their CRM systems, so having both companies’ technologies integrated on one platform will make their jobs easier and help them reach their targets. The only agnostic platform of its kind, Revegy is designed to work with any CRM and any sales methodology.

Account Planning 32

Account Planning Account Management CRM B2B 32

SBI

AUGUST 1, 2019

Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers. Revegy, a leading sales platform for key account planning, enables companies to visualize what’s going on inside their largest accounts by mapping people, priorities and progress.

Account Planning 34

Account Planning Account Management B2B CRM 34

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

PandaDoc

FEBRUARY 8, 2024

This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market. That way, you can make an educated choice about which suits your requirements the best. Account management software falls into that category.

Account Management 52

Account Management Software Software Management 52