How Sellers Can Use Real-Time Insights to Weaponize Their CRM
Miller Heiman Group
APRIL 25, 2019
Once upon a time, your CRM platform may have been your Rolodex, a stack of business cards or the random pieces of paper where you wrote down information about your business contacts and your interactions with them. As a result, only a privileged few businesses could enjoy the transparency and insight that CRMs provided into the sales process.
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