Strategic Account Management Association

AUGUST 24, 2021

She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Frédérick Kahn is Global Vice President of Sales at Wavelength Pharmaceuticals. He’s a global thought leader around business-model innovation, market design and disruption. See results in Figure 2.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Upland

JANUARY 29, 2024

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

CoSell

MAY 20, 2021

Marketing and sales have traditionally had difficult and stormy. While sales experts advise that these two sides must work in harmony, there are a few barriers, myths, and tendencies that can stand in the way. If you’ve been noticing that this tension between sales and marketing is a problem, consider the bigger issue.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

SmartKarrot

APRIL 21, 2022

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10