Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Offer broader interactions with customers. Become market makers.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. At its simplest, CRM involves keeping track of end-to-end customer interactions across their lifetime journey. What Is CRM?

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

OnStrategyHQ

MAY 1, 2023

It may seem tempting to skip things like your SWOT, completive analysis, and market analysis, but don’t do it! Areas of market opportunity or growth opportunity to pursue. What do our customers value most from our organization? What do our customers value most from our organization?

Suppliers 105

Suppliers Supply Chain Energy and Utilities Organization 105

CoSell

MAY 20, 2021

Marketing and sales have traditionally had difficult and stormy. If you’ve been noticing that this tension between sales and marketing is a problem, consider the bigger issue. In doing this, we’ll explore what it takes to bring marketing and sales together—as the foundation for forming successful collaborative partnerships.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The Chief Marketing Officer is one who influences and aids the CCO in his job.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The Chief Marketing Officer is one who influences and aids the CCO in his job.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10