Zendesk

MARCH 21, 2022

By either improving value or decreasing costs based on your company’s value chain, you create a competitive advantage in the market. Benefits of value chains. The value chain framework enables your company to understand and analyze where cost efficiency is good or poor within the organization.

Supply Chain 98

Supply Chain Logistics Suppliers Procurement 98

Mercuri International

MARCH 8, 2022

Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values.

Sales 52

Sales Suppliers Artificial Intelligence Customer Value 52

Luminas Strategy

NOVEMBER 1, 2022

Apply design thinking to meet the needs of specific customer personas. Find out what’s working and what’s not for the procurement managers, design engineers, production planners, and other types of customer you’re trying to engage along the path to purchase. Link marketing and sales to the supply chain.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52