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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. click the image to see a larger version] This makes sense, right? Some committees hum; others are more like a ragtag band of misfits.

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How to reach more senior clients, with Jenny Plant

Account Management Skills

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. So don’t fall foul of that and make sure that you do that research to start with.

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New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)

Corporate Visions

Sarah can’t close enough deals to meet her goals. She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. Centralized Procurement.

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The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Building an outbound sales motion is not new, and yet almost every company makes the same three mistakes in the first months of getting up and running. But, to make outbound work, you need to get hyper-focused and be relentless in prioritizing your efforts. Each of these small decisions is a variable to be tested.

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3 CRM Models and How They Improve Customer Profitability

Insightly

These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. This leads to having more strategically significant customers (SSCs), and your company makes more money. CRM Models: How They Can Boost Customer Profitability. Three Common CRM Models.

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10 top tips to be successful in agency account management, with Jenny Plant

Account Management Skills

And she said, good account management makes everything run smoothly. Always make sure that your client knows that you’re thinking about them, and keeping them top of mind. Tina has 25 years working in marketing procurement. But she spent a lot of time dealing with agencies from a marketing procurement perspective.

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What Is Microlending & Is it Right for You?

Hubspot Sales

For entrepreneurs whose credit or circumstances make the risk of default high, crowdfunded or peer-to-peer financing, such as microlending, offers monetary opportunities that are not available elsewhere. The CDC’s Small Business Finance microloans are loans designed to meet the needs of small business owners. Microlending Companies.

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