Remove Decision-making Remove Presentation Remove Procurement Remove Value Proposition
article thumbnail

Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. This makes it far more likely they will listen to you—and that you’ll make the sale.

article thumbnail

Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. So targeting is often more important and more challenging.

article thumbnail

How We Can Align our Corporate Strategy and Supply Chain Strategy

Flevy

Marketing, Sales, Engineering, Manufacturing, and Procurement. Value Players. Each archetype is characterized by its Customer Value Proposition. As an example, Amazon’s Value Proposition involves being an Aggregator, Value Player, and Innovator. Buy Decision. These are: Innovators. Customizers.

article thumbnail

It’s All About Winning… but for Who?

Revenue Storm

Researching and developing a point of view on what we believe to be business value is crucial. When responding to a known need, maybe through an RFP/RFI process, the project and procurement team charged with selecting a supplier must be convinced. But what about when we are aiming to create new business value for our client?

article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.

Suppliers 246
article thumbnail

5 Keys to Successfully Selling to Fortune 500 Companies

Hubspot Sales

Map the decision-making process. Provide value. 2) Map out the decision-making process. The larger the company, the more complex their decision-making process usually is. Wondering how you’re supposed to figure out a corporation’s decision making process on their behalf?