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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Sales meetings. Delegates reported some fee-earner challenges when attending preliminary sales meetings. Debrief after meetings.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

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Soft skills revisited – with a leadership perspective

Red Star Kim

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person. Digital body language.

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Telephone skills: Anxiety, voice, etiquette and the client experience

Red Star Kim

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

So this is another “intelligence” to add to emotional intelligence and cultural intelligence. The author was an organisational anthropologist , CEO of Benchmark Communications, has advised leading global businesses and has made numerous media appearances (including Harvard Business Review, New York Times and NBC).

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There’s information about Howard Gardener’ multiple intelligences and emotional intelligence. And guidance on making best use of digital training technologies. I have written seven books – on growth strategies, business development, selling, business relationships, media relations and social media.