Mon.Sep 11, 2023

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Do you understand FOFIP?

Software Sales Guru

Do you understand FOFIP? A common sales strategy these days is to use FOMO (fear of missing out) as a catalyst to make something happen. What we don’t often talk about is FOFIP (fear of failing in public). People are more afraid of failing than they are of spiders. In fact, fear of failure is the number one reason people don’t try new things. This. Read more The post Do you understand FOFIP?

Software 130
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A 4-Step Roadmap for Implementing a Transparent Closing Strategy, According to protocol 80's CRO

Hubspot Sales

When you’re working deals, mastering the art of closing is essential. However, the pressure associated with a traditional closing approach can be daunting, especially for new sales representatives. Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. You want to get to a yes or no quickly and not have deals stall, drag on, lose excitement, or change scope.

Meetings 103
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Quarterly Reviews: A Catalyst for Continuous Improvement

The Center for Sales Strategy

Why am I obsessed with quarterly reviews? It's quite straightforward. Clients who implement them almost always gain a clearer understanding of what each Account Executive (AE) needs to succeed. And AE’s who actively participate in them, coming prepared with a review of the last quarter’s performance and a plan for the upcoming quarter, are more engaged and prepared for success than those who don’t.

Sales 85
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How to go from “Good to Great” Customer Centricity

Customer Think

The image above sits on my desk in my home office as a source of inspiration. It is a simple note from one of my favorite business authors, Jim Collins, responding to an unsolicited copy of our book, The Customer Culture Imperative.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Outreach marketing: What is it and how can you use it?

LinkedFusion

A business’s expansion is not simple. Furthermore, you might as well be playing on hard mode if you’re a small business attempting to establish your reputation in your field. Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads.

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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Customer Think

We have multiple ways of evaluating prices. These differ in terms of how easy they are for us to do and how accurate they are. Understanding how customers evaluate pricing can help you correctly price your products or services.

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Unlocking Identity Resolution: Building Stronger Connections in a Digital World

Customer Think

Good companies care about their customers. But to really understand their wants and needs, brands should know who their customers are. Sounds simple, right? No such luck.

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Business Transformation Consulting CEO of the Year 2023

Cosawi

Dominique’s award-winning expertise and vision have earned her the prestigious recognition of Business Transformation Consulting CEO of the Year 2023. READ MORE The post Business Transformation Consulting CEO of the Year 2023 appeared first on Cosawi.

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Revolutionizing the Customer Experience with Predictive Analytics

Customer Think

The convenience of having a diverse range of products delivered directly to our doorsteps has reshaped the retail landscape. In fact, the total number of digital shoppers worldwide grew by roughly one billion between 2019 and 2022. Looking ahead, the yearly growth rate for US ecommerce sales is forecast to average out at 11.

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What are the legalities of using AI for agencies?

Account Management Skills

Many agencies are using generative AI tools but some are concerned about: Client confidentiality i.e. anything you feed into an AI tool relating to your client Copyright and ownership (of inputs or outputs) Contractual agreements and AI policies Well, thankfully we have lawyers like Sharon Toerek from Toerek Law who specialise in helping agencies navigate this fast-evolving space.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Navigating the transition from salesperson to sales manager

Customer Think

A version of article was first published in the September 2023 edition of the International Journal of Sales Transformation. For many successful and ambitious salespeople, their first move into sales management is perhaps the defining moment in their career. Some will succeed. Some will fail. Some will make the move and then wish they had never abandoned the simpler life of a salesperson.

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Account managers need to know this about client budgets

Account Management Skills

Results of a study have come out called “Building trust and revenue with existing clients” The Jan 2023 study was US-based so if you have US clients, you’ll find this compelling. But even if you don’t, hopefully it’ll make you think about your client’s budget. The key findings One of the key findings was “59% of respondents say their organisation has increased an agency’s budget allocation mid-year” The top reasons given were they: a) Saw success on a particular marketing activity an

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5 Features of Pre-Sales Platforms to Improve Conversions

FinListics Solutions

Discover the benefits of enhancing your pre-sales strategy. Learn how pre-sales software can streamline processes, automate data gathering, and target customer personas.

Sales 52
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The Advantages of the Incumbent Vendor

Customer Think

The Advantages of the Incumbent Vendor Leveraging Its Impact on Managing Competition, Renewals and Expansion Sales (A Never Stop Learning!

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Intelligence, Automation, and the Future of Key Account Management Survey

SmartKarrot

Participant Demographics We asked Key Account Management professionals to gain their insights on present challenges and the opportunities they envision through the adoption of automated and intelligent solutions? In your experience, what are the top priorities of a Key Account Management team? How well do you believe the systems and processes in your current organization align with supporting your role in Key Account Management?

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4 Ways to Win Customers with an Always-on Outbound Sales Muscle

Customer Think

Sellers in B2B tech today are in the eye of a perfect storm. The pandemic-era boom of inbound leads has slowed, but the pressure for sellers to close deals is higher than it’s ever been. This is a moment for sales teams to rethink their approach to prospecting in an intentional way.

B2B 59
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What is a Finance Playbook? Where can I download a Free template?

SmartKarrot

Image Source Managing the services, products, quality, and workforce is vital for any company. However, there is one more thing that is non-negotiable for a thriving organization, and that is having your finances in order. A business Finance Playbook is the exact answer to this need, as it can help you define, organize, and execute financial workflows with ease.

Finance 10