Mon.Jan 29, 2024

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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market.

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Mastering Influence: Lessons and Strategies from 'Influence: The Psychology of Persuasion'

The Center for Sales Strategy

In the intricate dance of human interaction, understanding the underlying psychology that governs why people say "yes" can be a powerful tool. Robert B. Cialdini's groundbreaking work, "Influence: The Psychology of Persuasion," dives deep into the psychological principles that drive decision-making and provides invaluable insights on ethical persuasion.

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5 Pieces of Terrible Sales Advice (& What to Do Instead), According to Coursedog's Director of Sales

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. As a salesperson, you've probably gotten your fair share of career advice — and it goes without saying that some of those tidbits have definitely been more valuable than others. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them.

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How to Leverage Tools for Seamless Strategy Execution

AchieveIt

We’re seeing many organizations begin to change their approach to strategy execution. They’re finding that the traditional methods are not nearly as effective as they once were, and to not fall behind, they’re embracing fresh and inventive strategies. In this digital era, successful strategy execution relies on leveraging technology and tools to drive companies towards their strategic objectives.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value pr

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Prioritizing People: The Essentials of Servant Leadership for Leaders

CMOE

In a time when organizations are lucky if their employees stay longer than a year before leaving to chase a raise, it’s critically important to show people where they fit and why they matter. According to Boston Consulting Group, 28% of employees are planning to leave their organizations within the next year. To help curb turnover and retain talent, leaders need to prioritize employee engagement and show team members how essential they are to the overall success of the organization—and servant l

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2023 Gartner® Magic Quadrant™

Zendesk

Every year, Gartner evaluates vendors in the customer service and support space. The Gartner Magic Quadrant for the Customer Engagement Center (CEC) and accompanying Critical Capabilities report provides valuable information for business leaders looking for technology solutions that best meet their current and long-term needs. According to Gartner, “The $28.9 billion customer service and support software market, of which the CEC market is a part, grew at a rate of 17% year-over-year and re

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8 Eternally Human Leadership Competencies

MDI Training

8 Eternally Human Leadership Competencies Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! While artificial intelligence (AI) is advancing rapidly and can perform many tasks, certain leadership competencies are likely to remain essential. Eternally human. Our MDI trainer and partner Vladimir Novac shares his insights as he tells us about the leadership skills that are needed in today’s fast-developing world.

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Is Artificial Intelligence (AI) dangerous?

QYMATIX

As with any new technology, there will be experts that are for and against it. Today, we’ll explore the subject of artificial intelligence more fully. What concerns are there in relation to AI? Experts concerned about AI From researchers to tech billionaires, there are a few voices that are worried. So, let’s explore their concerns around the unmitigated advancement of artificial intelligence. – Elon Musk The world’s richest person was one of the signatories to a letter this year cal

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Can AI Support EI Development For Leaders?

MDI Training

Can AI Support EI Development For Leaders? Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! Our MDI trainer and partner Vladimir Novac asked around and collected a few thrilling insights on the connection between artificial and emotional intelligence. Here are 9 ways in which artificial intelligence can support leaders with their development of emotional intelligence.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

The account manager’s job is to keep and grow client relationships. Given they’re speaking to the client the most, they are in prime position to grow the account by: Uncovering additional client needs Spotting opportunities to suggest additional agency services Proposing new solutions and ideas to solve client problems They are an agency’s untapped superpower for growing existing business.

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AI in Leadership – the Ethical Dimension

MDI Training

AI in Leadership – The Ethical Dimension Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! This blog post is a continuation of an interview ” AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools. Click here to read the first part. The topic of AI is also very much about ethics.