Sales Readiness Group
MAY 24, 2023
Capturing the attention and trust of your potential customers is a crucial aspect of successful sales. When you establish a strong relationship, you gain their respect, the willingness to value your insights, and the potential for long-term business. But the question is, how can you build rapport effectively?
Customer Think
MAY 24, 2023
Businesses have finally learned what publications knew for years: The subscription model works. However, it takes more than a great idea to grow to the likes of a subscription-based company like Spotify or HelloFresh. It takes strategic planning, including putting an emphasis on initiatives that encourage subscribers to stick around.
Hubspot Sales
MAY 24, 2023
Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.
Customer Think
MAY 24, 2023
Last November's release of ChatGPT set off a remarkable frenzy of activity in the AI space. Over the past several weeks, a host of technology companies, from start-ups to heavyweights like Microsoft and Google, have announced or rolled out appli.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
The Center for Sales Strategy
MAY 24, 2023
Sales leadership plays a crucial role in the success of any organization's sales efforts. As the driving force behind a sales team, sales leaders are responsible for setting targets, providing guidance, and motivating their team members to achieve their goals. However, even the most skilled sales leaders can face challenges when it comes to improving performance and driving results.
Customer Think
MAY 24, 2023
Occasionally, customer advisory board (CAB) managers will receive a request from a CAB member to substitute another representative from their company to take their place at an upcoming meeting.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
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Customer Think
MAY 24, 2023
Read any marketing publication or forum, and you’ll see dozens of articles on personalization, the practice of customizing interactions with each customer to foster a stronger relationship with them, with the ultimate aim being to drive engagement and revenue.
SBI Growth
MAY 24, 2023
Your best customers are right in front of you. Can you see them? Companies seeking new revenue often fall for the mistake of pouring their marketing and sales resources and efforts into new customer acquisition. But according to surveys recently conducted by SBI, the better option – very often – is to focus on existing customers.
Customer Think
MAY 24, 2023
In today’s competitive retail landscape, providing an exceptional in-store customer experience is crucial to staying ahead. According to a 2019 PwC survey, 73% of customers pointed to experience as an important factor in their purchasing decisions. Businesses that fail to prioritise customer experience risk losing out to competitors that do.
Brooks Group
MAY 24, 2023
This article is part of our Key Fundamentals of IMPACT Selling ® series. Time To Persuade The first three steps of the IMPACT Selling ® System (Investigate, Meet, and Probe) revolve around understanding the customer. The last three steps (Apply, Convince, and Tie-It-Up) have to do with persuasion. Some buyers, unfortunately, associate persuasion with manipulation or coercion.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Customer Think
MAY 24, 2023
While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing sales, re-engaging customers, and pursuing new leads. Zippia noted 347.3 billion daily sent emails around the world in 2023.
Zendesk
MAY 24, 2023
It’s fair to say the manufacturing industry is on the fast track to digital transformation. The pandemic exposed the fragility of our global supply chains, resulting in shortages on shelves and overstocks in warehouses. Meanwhile, as the pandemic subsides, inflation is driving up the cost of goods and logistics, putting the squeeze on companies still recovering from the aftermath of the past few years.
Customer Think
MAY 24, 2023
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when adopted. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to them.
Zendesk
MAY 24, 2023
AI has been a part of pop culture for generations (enter: The Terminator), but the recent developments of ChatGPT and AI-powered bots have breathed new life into the conversation surrounding its role in business. Company leaders and consumers now understand more about the benefits of AI in customer service and how it can make our lives easier. How can AI help customer service?
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Customer Think
MAY 24, 2023
Emotional intelligence (EQ) is critical to leadership. EQ is also a crucial part of your customer experience design and delivery. Today, we are discussing EQ, what it is, and how it helps your customer strategy and leadership. Some of the best leaders have a higher EQ than IQ.
Revegy
MAY 24, 2023
What is Strategic Account Management and Why It Matters Strategic Account Management (SAM) manages and grows relationships with an organization’s most critical and high-value customers. It involves deploying specialized resources, processes, and technologies to identify, develop, and execute account-specific growth strategies. SAM is vital for organizations looking to drive sustainable revenue growth and maximize customer […] The post Unlocking Account Growth with Strategic Account M
Customer Think
MAY 24, 2023
Managing risk and uncertainty is a critical skill for corporate leaders in our constantly changing and evolving business environment. There has always been a certain level of uncertainty in most industries, but this decade is only three years old and we have already faced a global pandemic, war in Europe, and a very uncertain economy.
PandaDoc
MAY 24, 2023
Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what sales managers, account managers, and business development managers do — but who in the world is a sales enablement manager? What is a sales enablement manager? The sales enablement manager is an essential element in the sales process and is responsible for equipping sales teams with the necessary information and tools to excel in
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.
SmartKarrot
MAY 24, 2023
Role: Customer Success Manager Location: Santa Clara, CA, United States (Remote) Organization: PayNearMe As a Customer Success Manager, you’ll gain a thorough understanding of the customer’s business initiatives, and collaborate with the customer and PNM teams to accomplish those objectives. Work together with internal teams to address customer concerns, relay product requests from customers, and deliver top-notch service on schedule.
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