Sales Readiness Group
MAY 24, 2023
Capturing the attention and trust of your potential customers is a crucial aspect of successful sales. When you establish a strong relationship, you gain their respect, the willingness to value your insights, and the potential for long-term business. But the question is, how can you build rapport effectively?
Hubspot Sales
MAY 24, 2023
Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into their hands. It’s a joint effort, and you should be working — not fighting — with your buyer to reach an ideal solution.
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Customer Think
MAY 24, 2023
Businesses have finally learned what publications knew for years: The subscription model works. However, it takes more than a great idea to grow to the likes of a subscription-based company like Spotify or HelloFresh. It takes strategic planning, including putting an emphasis on initiatives that encourage subscribers to stick around.
Hubspot Sales
MAY 24, 2023
A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing a deal at the buzzer indicates to your manager that you’re not in control of the sales process.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
MAY 24, 2023
Last November's release of ChatGPT set off a remarkable frenzy of activity in the AI space. Over the past several weeks, a host of technology companies, from start-ups to heavyweights like Microsoft and Google, have announced or rolled out appli.
The Center for Sales Strategy
MAY 24, 2023
Sales leadership plays a crucial role in the success of any organization's sales efforts. As the driving force behind a sales team, sales leaders are responsible for setting targets, providing guidance, and motivating their team members to achieve their goals. However, even the most skilled sales leaders can face challenges when it comes to improving performance and driving results.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Envisio
MAY 24, 2023
What’s the key to your community’s success? The answer is your city’s strategic plan. The strategic plan of a city determines what visions you bring to life, and how you intend to do it. A city strategic plan defines a vision for everyone to rally around, keeps employees engaged, and provides a sense of direction for community members. Having a shared vision and sense of direction also helps instill a sense of trust and goodwill with your community and other key stakeholders.
Customer Think
MAY 24, 2023
Read any marketing publication or forum, and you’ll see dozens of articles on personalization, the practice of customizing interactions with each customer to foster a stronger relationship with them, with the ultimate aim being to drive engagement and revenue.
Zendesk
MAY 24, 2023
AI has been a part of pop culture for generations (enter: The Terminator), but the recent developments of ChatGPT and AI-powered bots have breathed new life into the conversation surrounding its role in business. Company leaders and consumers now understand more about the benefits of AI in customer service and how it can make our lives easier. How can AI help customer service?
Brooks Group
MAY 24, 2023
This article is part of our Key Fundamentals of IMPACT Selling ® series. Time To Persuade The first three steps of the IMPACT Selling ® System (Investigate, Meet, and Probe) revolve around understanding the customer. The last three steps (Apply, Convince, and Tie-It-Up) have to do with persuasion. Some buyers, unfortunately, associate persuasion with manipulation or coercion.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MAY 24, 2023
In today’s competitive retail landscape, providing an exceptional in-store customer experience is crucial to staying ahead. According to a 2019 PwC survey, 73% of customers pointed to experience as an important factor in their purchasing decisions. Businesses that fail to prioritise customer experience risk losing out to competitors that do.
SBI Growth
MAY 24, 2023
Your best customers are right in front of you. Can you see them? Companies seeking new revenue often fall for the mistake of pouring their marketing and sales resources and efforts into new customer acquisition. But according to surveys recently conducted by SBI, the better option – very often – is to focus on existing customers.
Customer Think
MAY 24, 2023
While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing sales, re-engaging customers, and pursuing new leads. Zippia noted 347.3 billion daily sent emails around the world in 2023.
Revegy
MAY 24, 2023
What is Strategic Account Management and Why It Matters Strategic Account Management (SAM) manages and grows relationships with an organization’s most critical and high-value customers. It involves deploying specialized resources, processes, and technologies to identify, develop, and execute account-specific growth strategies. SAM is vital for organizations looking to drive sustainable revenue growth and maximize customer […] The post Unlocking Account Growth with Strategic Account M
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
MAY 24, 2023
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when adopted. I, therefore, thought it would be useful to share the topics my clients ask me about most frequently and my responses to them.
Customer Think
MAY 24, 2023
Emotional intelligence (EQ) is critical to leadership. EQ is also a crucial part of your customer experience design and delivery. Today, we are discussing EQ, what it is, and how it helps your customer strategy and leadership. Some of the best leaders have a higher EQ than IQ.
SmartKarrot
MAY 24, 2023
Role: Customer Success Manager Location: Santa Clara, CA, United States (Remote) Organization: PayNearMe As a Customer Success Manager, you’ll gain a thorough understanding of the customer’s business initiatives, and collaborate with the customer and PNM teams to accomplish those objectives. Work together with internal teams to address customer concerns, relay product requests from customers, and deliver top-notch service on schedule.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
MAY 24, 2023
Managing risk and uncertainty is a critical skill for corporate leaders in our constantly changing and evolving business environment. There has always been a certain level of uncertainty in most industries, but this decade is only three years old and we have already faced a global pandemic, war in Europe, and a very uncertain economy.
PandaDoc
MAY 24, 2023
Before we zero in on the important qualities of a sales enablement manager, we need to wrap our heads around the very definition of this role. We all seem to know what sales managers, account managers, and business development managers do — but who in the world is a sales enablement manager? What is a sales enablement manager? The sales enablement manager is an essential element in the sales process and is responsible for equipping sales teams with the necessary information and tools to excel in
Zendesk
MAY 24, 2023
It’s fair to say the manufacturing industry is on the fast track to digital transformation. The pandemic exposed the fragility of our global supply chains, resulting in shortages on shelves and overstocks in warehouses. Meanwhile, as the pandemic subsides, inflation is driving up the cost of goods and logistics, putting the squeeze on companies still recovering from the aftermath of the past few years.
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