Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI. AI for Sales Prospecting Salespeople that responded to our recent AI survey said they use AI/automation in prospecting for: Lead scoring and qualifying leads Writing prospec

Artificial Intelligence 114

Artificial Intelligence Value Proposition Sales B2C 114

Customer Think

JUNE 13, 2023

The application of artificial intelligence (AI) in healthcare has enormous potential to transform clinical procedures and enhance patient outcomes. However, several difficulties, including high prices, are involved with using AI technologies in healthcare settings. Artificial intelligence (AI) reshapes healthcare by altering how doctors identify, treat, and oversee patient care.

Healthcare 111

Healthcare Artificial Intelligence 111

The Center for Sales Strategy

JUNE 13, 2023

Good salespeople know that you can’t close a deal without the prospect feeling good about it. What is not as obvious is that what they feel has more to do with what they say than with what you tell them. Why? Because what they really need is to feel understood, listened to, and reassured. And to do that, you have to actually listen to them. How much is too much talking versus too much listening?

Sales 76

Sales 76

Customer Think

JUNE 13, 2023

A strange thing about corporate life is that after you get your annual spending budget approved for your department, you often still have to get approval to spend it. I have plenty of experience with this inefficient exercise in my career, and I tho.

Organization 75

Organization Customer Experience Leadership 75

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

DemandFarm

JUNE 13, 2023

Account Planning Readiness Assessment: Developed by Forrester Assess your organization’s readiness for effective account planning with this downloadable checklist by Forrester. Evaluate crucial elements such as organizational culture, collaboration, data analytics, and customer insights. Receive actionable guidance and industry expertise to enhance your account planning capabilities and drive long-term success.

Account Planning 52

Account Planning Facilitation Prioritization Decision-making 52

Customer Think

JUNE 13, 2023

I originally wrote today’s post for CX Network. It appeared on their site on March 8, 2023. In a world where products and services are becoming more and more commoditized, customer experience is the only true and sustainable differentiator. That mea.

Customer Experience 75

Customer Experience Prioritization 75

Customer Think

JUNE 13, 2023

Did you know that 80% of people would simply quit doing business with a company if it offered poor customer service? Offering excellent customer service is the key to growing your business and establishing lasting customer relationships.

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PandaDoc

JUNE 13, 2023

An electronic signature is defined as , “…an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record.” Digital signatures have become a customary method for conducting business transactions and signing documents in the world of e-commerce.

Insurance 52

Insurance Transportation Digitalization Software 52

Customer Think

JUNE 13, 2023

Every B2B company has stories they can use in content marketing programs. The challenge is in how you frame them within your marketing content as helpful scenarios relevant to your buyers, to help them visualize solving the problem.

B2B 64

B2B Marketing Digitalization 64

Strategic Communications

JUNE 13, 2023

ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds. It’s truly amazing. Multiple Use Cases We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most us

B2B 52

B2B Publishing Communication Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JUNE 13, 2023

ChatGPT is a great tool for employee learning and development. To effectively utilize this tool, first, create an account and set up different channels or groups for the team. These channels can be dedicated to a specific topic or project-related discussions.

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ClearPoint Strategy

JUNE 13, 2023

Streamline your SWOT Analysis with ClearPoint Strategy.

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Customer Think

JUNE 13, 2023

Diversity, equity, and inclusion (DEI) is an important focus in today’s workplace. In fact, companies are expected these days—largely in response to political and cultural events in recent years—to actively work toward breaking down systemic barriers and nurturing more equitable and inclusive work environments.

Leadership 59

Leadership 59

ReviewTrackers

JUNE 13, 2023

Reputational risk can be damaging to your brand if you aren't prepared. Learn more with ReviewTrackers today!

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Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JUNE 13, 2023

Superior customer experience hinges on seamless customer journeys. We build strategies around this, design CX programs, and map the journeys of customer personas, all with the aim to meet customer expectations and provide wow moments along that journey.

Customer Experience 59

Customer Experience Meetings 59

SmartKarrot

JUNE 13, 2023

Role: Customer Success Manager Location: New York, NY, United States (Remote) Organization: Polar Analytics As a Customer Success Manager, you’ll have plenty of options in the future. Customers should be welcomed and kept “healthy” throughout the customer journey (using high-touch or low-touch methods depending on the customer tier).

Customer Success 19

Customer Success Digitalization Customer Experience Onboarding 19

Customer Think

JUNE 13, 2023

Yesterday, Andy Miller and I delivered onboarding training to a group of new partners at Objective Management Group (OMG). Andy reached the slide that said "Lunch" at the end of the day, and I spent most of the morning displaying only slide #2 wh.

Sales Training 59

Sales Training Onboarding Sales Management 59

SmartKarrot

JUNE 13, 2023

Project management tools have been essential for organizations looking to streamline their work. But over time, especially with the digital revolution, they have become a basic need for businesses. This growing demand has also caused a surge in the number of options available in the market. And, if you have ever searched for the best project management tools on the internet, you must have come across the names ‘Asana’ and ‘ClickUp’ multiple times.

Decision-making 10

Decision-making Management Customer Success Internet 10

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JUNE 13, 2023

Source: Canva free Are your emails not getting the attention you think they deserve? Read on to learn four simple ways to build more email engagement and increase your conversions. Chances are, if you have strong loyalty to a particular company, it’s because of the brand’s concerted effort to engage you over time.

Digitalization 59

Digitalization Marketing 59

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? We’ve all been there. It can be hard to know when it’s time to take the next step. Then, sometimes it’s hard to even know what that next step is. Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. 1. Decide if you are ready for your next position It’s not always easy to know when you are ‘finished’ with a current role.

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Customer Think

JUNE 13, 2023

In today’s fast-paced digital world, the use of cash is increasingly becoming a thing of the past. Instead, more and more people are turning to digital payment infrastructure models to complete their transactions.

Digitalization 59

Digitalization 59

Customer Think

JUNE 13, 2023

In today’s fast-paced business landscape, organizations are constantly looking for ways to streamline their processes, increase efficiency, and reduce human error. Robotic Process Automation (RPA) has emerged as a game-changing technology that automates repetitive tasks, freeing up human resources to focus on more strategic initiatives.

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Organization Marketing 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales