Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. However, backing your program with the right resources will be critical to its success.
The Great Game of Business
DECEMBER 14, 2023
A business learning platform, also known as a learning management system, can help your team develop vibrant and engaged workers.
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SBI Growth
DECEMBER 14, 2023
With a more optimistic 2024 ahead, most CEOs are ready to actively pursue growth, including a shift toward higher expenses and more investments in mergers and acquisitions (M&A). However, shaky confidence in their Go-to-Market (GTM) leadership teams may pose new challenges for CEOs, demanding companies remain focused on their growth objectives despite transitional disruptions.
Zendesk
DECEMBER 14, 2023
Tom Eggemeier knows a thing or two about customer experience. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. “They knew everyone’s name, they anticipated what they needed.” He’s keenly aware that customer experience has changed a lot since broke out of br
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
DECEMBER 14, 2023
As the first quarter of 2024 dawns, the long-anticipated deprecation of third-party tracking through cookies by Google Chrome will become a reality. This seismic shift will compel publishers and brands to pivot towards alternative methods for gathering consumer data, with a notable focus on direct consumer interactions, commonly referred to as first-party data.
SBI Growth
DECEMBER 14, 2023
To any sales professional, maintaining the fine line between persistence and pushiness can often be challenging, especially as the year-end approaches and the pressure to close deals mounts. But we’ve all been on the receiving end of an overly aggressive salesperson, and you know how it feels—the more they push, the more you don’t want it. Nobody enjoys being pressured into making a purchase, and doing so may undermine your influence and negotiation leverage as a salesperson.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Arpedio
DECEMBER 14, 2023
Maximize Your Team with Sales Enablement Tools Explore the ARPEDIO platform ← Back to blog Table of Contents In the ever-evolving world of sales, staying ahead of the curve is key to success. That’s where sales enablement comes in – a strategic approach that equips your sales team with the right resources, tools, and skills to boost their productivity, close deals faster, and drive revenue growth.
Insightly
DECEMBER 14, 2023
Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns. You will most often find a marketing operations team member as a marketing team begins to grow and segment.
Arpedio
DECEMBER 14, 2023
December 15 How can ARPEDIO's solutions accelerate the onboarding of new sales hires? By teaching them on a sleigh ride during onboarding sessions By providing transparent and historical stakeholder information and account scores directly in Salesforce By organizing a Christmas themed welcome parade for new hires First name Last name Company Work email By submitting this form I agree to ARPEDIO's privacy policy and to receive marketing communications regarding products, services and events.
Insightly
DECEMBER 14, 2023
You’ve chosen Insightly CRM – great! Insightly is a modern CRM platform that provides scalability, flexibility, and easy customizations. Organizations of all sizes find CRM to be a great way to grow their business. As your organization evolves, you might consider trying to grow using some marketing tactics. Your goal is to feed your sales team by driving more leads, nurturing those leads and optimizing your marketing spend.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
DECEMBER 14, 2023
Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Apizee Apizee (Support) is a remote assistance video chat that enables customer service teams to increase customer satisfaction. Apizee enhances sales and support performance, allowing for streamlined resolutions, even in intricate scenarios. This platform amplifies human connections, fostering clearer understanding.
Insightly
DECEMBER 14, 2023
Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns. You will most often find a marketing operations team member as a marketing team begins to grow and segment.
Customer Think
DECEMBER 14, 2023
Tap the app, land the ride, binge the show — seamlessness rules today’s tech-fueled customers. They expect on-demand simplicity with every click, whether hailing a car, grabbing takeout or streaming movies. Renters, primarily comprised of tech-savvy millennials and Gen Zers, demand the same convenient online interactions from property managers.
Kainexus
DECEMBER 14, 2023
The Balanced Scorecard is a management framework that combines traditional financial metrics with strategic measures to give managers a more complete view of business performance. The approach rests on the premise that many business measurement schemes are weighted too heavily toward financial performance and ignore other strategically important, but often more challenging to measure, priorities.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
DECEMBER 14, 2023
As a consultant and advisor to enterprise brands, I have seen firsthand the transformative potential of natural language interfaces (NLIs) such as conversational AI and chatbots on the customer experience. These technologies offer a more intuitive and human-like way for customers to interact with brands, streamlining the customer experience and driving increased satisfaction and loyalty.
Help Scout
DECEMBER 14, 2023
In the past year, we evolved the Help Scout brand and learned a lot in the process. While each journey is unique, here are some steps any team can take to make big changes happen, quickly and at scale.
Customer Think
DECEMBER 14, 2023
The contact center space is under a lot of pressure right now. As things stand, the status quo doesn’t look sustainable.
PartnerTap
DECEMBER 14, 2023
TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Is Q1 typically a slow start where the team waits for their new assignments and gradually builds rapport? Turn Q1 from a get-to-know-each-other quarter to a data-driven pipeline-sourcing quarter for your PAMs and your partners.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
DECEMBER 14, 2023
Daniel Webster once wrote, “If all my possessions were taken from me with one exception, I would choose to keep the power of communication, for by it I would soon regain all the rest.” Truer words were never spoken. The words we choose in life make a difference.
SmartKarrot
DECEMBER 14, 2023
Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.
Customer Think
DECEMBER 14, 2023
It has been for everyone to see that how people in the modern age interact with media and technology has been profoundly transformed. Do you know why? Well, we have a voice search to thank for this change. Voice search has emerged as a transformative force, reshaping how consumers interact with information and services.
SmartKarrot
DECEMBER 14, 2023
Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
DECEMBER 14, 2023
Celebration and family time define the Christmas season. At this time of year, presents that help people feel like they have a place in something bigger than themselves are in high demand. Offering picture-printed presents on your web-to-print platform has the ability to turn the tables in this very competitive sector.
Customer Think
DECEMBER 14, 2023
An earlier version of this article was initially published on LinkedIn. Most traditional sales training primarily involves the teaching of technique – for example, prospecting techniques, discovery techniques, questioning techniques, qualifying techniques, presenting techniques, demonstration techniques, objection handling techniques, and so on.
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