Red Star Kim
FEBRUARY 15, 2024
MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We explored the changing role of marketing and business development (MBD) professionals and the growing need for coaching and consulting skills.
SBI Growth
FEBRUARY 15, 2024
With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique challenges and opportunities.
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The Center for Sales Strategy
FEBRUARY 15, 2024
In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings. In other words, by the end of this short episode, you’ll have a good idea of how salespeople and sales managers are currently feeling about their own organizations as well as the entire media sales industry.
Force Management
FEBRUARY 15, 2024
In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
FEBRUARY 15, 2024
Much mentioned but not always a clear guideline on how to apply it in your customer research. Here are three common Prompts I use to classify the customer feedback. Topic modeling, Customer sentiment, Emotional Value Index. What methods to use with AI?
Groove HQ
FEBRUARY 15, 2024
ChatGPT was released around 12 months ago, yet for many people, it is hard to imagine their daily work without it. OpenAI’s model is just the tip of the iceberg. It seems that every day 10 new AI models are being released, and the variety of their usage could easily make for a separate post. […] The post AI Customer Service: How To Start? appeared first on Groove Blog.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Groove HQ
FEBRUARY 15, 2024
Many businesses “feel” that they know who their customers are. But do they? Sometimes it is operational blindness, other times it is poor preparation. But one thing is certain, if you are not constantly analyzing and polishing your customer profile, you are leaving money on the table. In this post, we will dive deep into […] The post How to Create a Customer Profile: Key Steps for Targeted Marketing appeared first on Groove Blog.
Customer Think
FEBRUARY 15, 2024
In today’s digital landscape, user experience reigns supreme. Adopt a user-centric approach to enhance the effectiveness and efficiency of custom web application development. Achieve this by balancing design and functionality. These two intertwined concepts form the core of web app development success. Such apps create engaging and effective web experiences.
Arpedio
FEBRUARY 15, 2024
In the fast-paced world of sales and marketing, success hinges not only on closing deals but also on the groundwork laid long before a transaction takes place. Enter pre-sales—a fundamental aspect of the customer journey that often goes overlooked but holds immense potential for businesses aiming to drive conversions and foster customer loyalty. In this blog post, we delve into the world of pre-sales, uncovering its definition, exploring its significance in the sales funnel, and delving into str
Customer Think
FEBRUARY 15, 2024
Let’s see a show of hands. How many people in the past year received at least one email from a loyalty program notifying them of benefit changes? And how many of you thought, “Oh, this won’t be good”? Occasional adjustments to a retailer’s merchandising and prices are expected.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
NG Data
FEBRUARY 15, 2024
NASDAQ's Global Financial Crime Report for 2024 reveals that illicit funds worth US$3.1tn flowed through the global economy in the past year. Money laundering and fraud scams were among the biggest criminal activities. Source The post Banks Need Fintech Trust to Combat US$3tn in Fraud appeared first on NGDATA.
Customer Think
FEBRUARY 15, 2024
Rika Cuff, Senior Vice President of Scholastic and Champ Sales at Herff Jones, discusses the importance of sales leadership in sales culture development. She emphasizes the power of recognition and fostering a culture of trust and consistency. She highlights the impact of handwritten notes and personalized recognition on individuals and the overall company culture.
NG Data
FEBRUARY 15, 2024
Banking and telcos are under pressure when leveraging customer data, but sometimes in different ways. Source The post Use Case Approach for CDPs in Banking and Telecom appeared first on NGDATA.
Customer Think
FEBRUARY 15, 2024
Premise: If there is one thing that we lack in our society and as an extension within our organisations is nuance. Almost everyone is polarised on almost every issue. We forget that there is not many things in the world that can be binary in nature.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
NG Data
FEBRUARY 15, 2024
Generative AI technology has the potential to revolutionize the way we create, consume, and manage information. Large Language Models (LLMs) enable us to exchange information with machines in our native language, leading to significant benefits for financial institutions. Source The post A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on NGDATA.
Customer Think
FEBRUARY 15, 2024
In my last article, I suggested that our prospects aren’t really interested in our so-called “solutions” – what they really care about is achieving valuable business outcomes.
NG Data
FEBRUARY 15, 2024
The Arab Spring revealed the power of decentralized networks, as protests were organized through social media and digital platforms. This showed the potential for these networks to mobilize people and effect change, even in the face of authoritarian governments. Source The post Can you close the gate after the horse has bolted appeared first on NGDATA.
Zendesk
FEBRUARY 15, 2024
From answering customer questions to collecting contact information, chatbots wear many hats. Think of hats, in this instance, as chatbot templates. The more hats your bot wears, the more it can do. And just as there are different hats worn for different occasions, there are many different chatbot templates used for different situations. To help you elevate your bot’s wardrobe, we’ve gathered 20 popular bot templates to inspire you on your chatbot journey.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Account Management Skills
FEBRUARY 15, 2024
I was chatting to one of my clients recently about the benefits of introducing account management in their agency for the first time. When you start an agency, typically you start with project management. As a small, agile team it makes sense for project managers to be responsible for client management. They are highly skilled in delivering your services on time and on budget.
Strategic Planning and Management Insights
FEBRUARY 15, 2024
Would you embrace the flames that would ignite within you or let the cold wind snuff it out? How would you be proud of yourself if you wouldn’t let those flames burn bright? In this episode, John R. Miles , the former Dell CIO, delves into what it means to be Passion Struck in leading into your organization. He explains the meaning of the Gardener Leadership Style and the importance of being a Servant Leader.
Arpedio
FEBRUARY 15, 2024
The Future of B2B Sales with AI & Account-Based Selling Explore the ARPEDIO platform ← Back to blog Three industry experts from Forrester, Salesforce and ARPEDIO unravel the challenges and benefits of AI implementation, addressing issues related to data quality, trust, and the pivotal role of AI in enhancing productivity and quality within sales organizations.
Customer Think
FEBRUARY 15, 2024
The phrase, “I told you so” is a timeless retort spoken from the lips of first graders to senior adults. It can be heard after hilarious falls on playgrounds, as well as after the not so humorous moments in hallways, offices, clinics, and living rooms.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Arpedio
FEBRUARY 15, 2024
In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. One key aspect of this pursuit is understanding and effectively implementing sales methodologies that align with modern buyer behavior and preferences. In this blog post, we delve into the dynamic realm of sales strategy by exploring the concept of Mobilizers and the renowned Challenger Sales methodology.
Help Scout
FEBRUARY 15, 2024
Not sure if chatbots are the right move for your business? Make an informed decision by learning more about the benefits of using chatbots in customer support.
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