Wed.Nov 01, 2023

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges. What is surprising is that despite having demanding sales roles for new and existing clients, many professional services marketers have received little formal sales traini

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5 Important Lessons Every Hiring Manager Needs to Learn

The Center for Sales Strategy

Have you ever hired someone who seemed perfect on paper, but ended up being a terrible fit for your team? What about someone who blew you away during the interview process, but then turned out to be a totally different person once you brought them on board? If we each had a crystal ball to gaze into, the hiring process would be so much easier. Instead, hiring the wrong person is oftentimes a tough learning experience.

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Get More Done: Practical Delegation Tips for Key Account Managers

Account Manager Tips

Overwhelmed as a key account manager? Discover the power of delegation to manage your workload effectively.

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Understanding the shifting priorities of IT leaders with Zendesk’s Paulette Chafe

Zendesk

More than ever, IT leaders are experiencing a greater level of responsibility: from taking charge of data security to implementing AI, these technology professionals play an increasingly vital role in how CX is delivered to customers. Zendesk’s Paulette Chafe , head of customer insights and thought leadership, has kept a close eye on these trends. She sat down to explore these issues with Conversations with Zendesk host Nicole Saunders, where they dove into the in-depth research that led to Zend

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Get More Done: Practical Delegation Tips for Key Account Managers

Account Manager Tips

Overwhelmed as a key account manager? Discover the power of delegation to manage your workload effectively.

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Choosing the Right Path: Building vs Buying Value Stream Integration Software

Planview

In today’s fast-paced software development landscape, the race to streamline workflows, reduce waste, optimize processes, and boost collaboration is more urgent than ever. That’s where value stream integration solutions play a pivotal role, promising immediate end-to-end visibility, highly efficient operations, and the power to make data-driven decisions.

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How To Break Through As A Leader - 35 Years Of Lessons Learned With Scott McGohan

Strategic Planning and Management Insights

Scott McGohan, author of Culture Is an Inside Job, shares the leadership lessons he has accumulated in his 35-year journey from disruptive hero to sage leader.

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The 5 Essential Behaviors Before Concluding Customer Interactions

Customer Think

Image by Gerd Altmann from Pixabay Early in my career as a contact center manager, I did many things that make me cringe nowadays. One such thing was requiring my team to end every call by asking customers, “Is there anything else I can help you with.

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Strategic Planning Failure: Why It Happens and How to Avoid It

AchieveIt

There are more than 30 million small businesses in the U.S. If I asked you to divide these companies into categories based on annual revenue, how many would fall into the $1-10 million revenue tier? How about $10-50 million or above $50 million? These businesses comprise only about 4% of those in the U.S. The remaining 96% have less than $1 million in annual revenue.

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Shakeup in Retail Banking Strategy Spurs Product and Branch Innovation

NG Data

Rising interest rates will send banks 'back to the future:' They’ll lean more heavily on deposit-gathering strategies in a way the industry has not seen in nearly two decades, but also start to wrap that into a more holistic relationship approach for their customers. The post Shakeup in Retail Banking Strategy Spurs Product and Branch Innovation appeared first on NGDATA.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Elevate Your Capital Improvement Plan with Envisio’s New Project Management Features

Envisio

Envisio helps public sector leaders to drive better community outcomes through the delivery and transparent communication of their most important plans. Today, we are delighted to announce the launch of Envisio Projects – a suite of project management tools to help manage, deliver, and communicate Capital Improvement Plans (CIP). Building on Envisio’s powerful analytic capabilities, beautiful public dashboards, plan management tools, and comprehensive progress reporting, Projects extends t

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What are bank marketers investing in for 2024?

NG Data

It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

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Does CDP Need a New Definition?

Customer Think

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013.

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Regulatory Perceptions of Artificial Intelligence and What They Mean for Community Banks

NG Data

It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Community banking: A growing alternative

NG Data

It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

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CEOs Asked to Help ‘Shape’ America’s Credit Unions

NG Data

In an email late last week, CUNA and NAFCU officials have asked for input from credit union CEOs to help shape what America’s Credit Unions will be, if the merger of the two organizations is approved. The post CEOs Asked to Help ‘Shape’ America’s Credit Unions appeared first on NGDATA.