Account Manager Tips
APRIL 11, 2024
Ever feel like a fraud as a key account manager? You're not alone. Get help with this guide to conquering imposter syndrome and banishing self-doubt for good.
SBI Growth
APRIL 11, 2024
Buyers today face a lack of consistency: from rapidly shifting priorities to uncertain regulatory environments, every step in the purchasing journey is plagued with second-guessing and hesitation. The main issue for commercial teams? Reset buying, where just as everyone in the buyer decision team gets agreement, changes happen and reset the progress that sellers have made thus far.
Account Manager Tips
APRIL 11, 2024
Hey there, fellow Key Account Manager! I want to let you in on a secret. Even the most successful people in our field have moments where they feel they’re not good enough. It’s called imposter syndrome and it can hit you like a ton of bricks when you least expect it. I know from personal experience.
Sales Management Plus -- SMP
APRIL 11, 2024
The most common determination of enterprise value in wholesale and durable goods distribution is a long-term track record of profit and sales growth. Shareholders, financing partners and potential acquirers of your business see through short-term strategies to boost profits. You cannot cut your way to real value. What makes your company attractive and valuable is proof of a reliable system for driving profit through sales growth.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
NG Data
APRIL 11, 2024
Personalized experiences drive sales. The four P's (product, price, place, and promotion) and the three P's (process, physical evidence, and people) are necessary building blocks of marketing that should be adapted to the latest technological innovations. Understanding the customer brief is crucial to avoid misalignment between the campaign created and the customer brief.
Strategic Communications
APRIL 11, 2024
I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Arpedio
APRIL 11, 2024
Introduction to AI in Sales In the dynamic landscape of modern sales, Artificial Intelligence (AI) is revolutionizing traditional approaches and unlocking unprecedented opportunities for growth and efficiency. AI refers to the use of advanced algorithms and machine learning techniques to automate and optimize various aspects of sales processes. The adoption of AI in sales is paramount due to its profound impact on enhancing productivity, improving decision-making, and driving revenue growth.
NG Data
APRIL 11, 2024
Community banks are locally owned and operated and provide small business loans, agricultural loans, and commercial loans. They focus on personal relationships with customers, keep up with technology, and are more flexible than larger banks. The COVID-19 pandemic accelerated the adoption of online banking, which community banks have embraced. They are active locally and often participate in community initiatives.
NG Data
APRIL 11, 2024
Credit unions rely on digital channels to reach potential members, but ad blockers are becoming increasingly popular. To overcome this challenge, credit unions are turning to affiliate marketing, which is cost-effective, avoids ad blockers, and provides credibility and visibility. Source The post Promoting Credit Unions in the Age of Ad Blockers appeared first on NGDATA.
NG Data
APRIL 11, 2024
Chase has launched Chase Media Solutions, a digital media business connecting brands with its 80 million customers. The platform combines retail media network scale with Chase's precise targeting capabilities, and offers first-party data, better ROI, and brand safety. Initial pilot partners have seen significant traction in driving incremental sales and new customers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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