Wed.Jan 10, 2024

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Red Flag or Green Light? Deciphering the Signals Your Candidate Sends

The Center for Sales Strategy

Navigating through the selection process to find the next strong addition to your team can feel like navigating through an obstacle course. The direction that seems like a safe bet may be mired with hidden traps. The direction that makes your internal “red flags” go up could be just as dangerous, though. How do you know what the right decision is? Let’s walk through some common “red flags” and “green lights” hiring managers experience with candidates.

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How Can Pipeline Meetings Be a Coaching Opportunity?

Hubspot Sales

As a sales manager, I’m sure you have pipeline meetings often. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?” If so, you’ve come to the right place. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league baseball game and knock it out of the park on his first try.

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The Power of Creativity: How to Foster Innovation in Your Organization

Customer Think

How important is innovation in your organisation? You’re missing out on revenue and growth if it is not one of your top three objectives! Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation consistently outperform their competitors, adapt to changing market conditions, and create sustainable growth.

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Balancing Data and Instinct: Finding the Right Fit in Organizational Roles

AchieveIt

In the movie Moneyball, Jonah Hill and Brad Pitt’s characters utilize a combination of analytics and gut instincts to build a team of the ages with a shoestring budget. That same mentality can be used by companies to build all-star sales teams that consistently win. By combining strong metrics with personal preferences and observations, leaders can ensure role fit — and overall organizational success.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Your MarTech Stack: six changes to expect in 2024

Insightly

Small businesses rely heavily on their marketing technology (martech) to enable efficiencies of smaller teams as well as improve overall marketing performance. But what kind of impact can martech have on mid-size businesses? Also, how can marketers overcome challenges by harnessing the power of martech? To help you answer this question, Ascend2 and Insightly fielded The Future of Martech 2024 survey in September, 2023.

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How the wonderful world of Disney marketing is the secret to its universal success

NG Data

Disney is a successful brand that has won hearts since 1923 and is now valued at over US$160 billion. The company's strong brand identity creates a visceral feeling in people, and it recently appointed Asad Ayaz as its first Chief Brand Officer. Source The post How the wonderful world of Disney marketing is the secret to its universal success appeared first on NGDATA.

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Community bankers express concern about CRA rule

NG Data

Federal Reserve's CDIAC expressed disappointment with the final rule modernizing compliance assessment with the Community Reinvestment Act. Members suggested that banking agencies offer training and access to analytical software. Concerns were raised about the impact of regulations on the economic viability of the CDI business model. Source The post Community bankers express concern about CRA rule appeared first on NGDATA.

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23 workforce management metrics to optimize your operations

Zendesk

What are workforce management metrics? Workforce management metrics are statistics businesses can use to measure, analyze, and optimize their operations. These figures provide information on team performance, employee engagement, and the organization’s overall productivity. Nearly every successful business engages in workforce management (WFM) to achieve organizational goals.

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The Right Personalized Offers Double the Chance to Attract New Customers

NG Data

Personalized offers are essential for merchants to meet evolving consumer expectations. They need to know consumers' wants and implement data-driven strategies to build customer loyalty. Well-personalized, non-monetary offers can drive both sales and long-term loyalty. Source The post The Right Personalized Offers Double the Chance to Attract New Customers appeared first on NGDATA.

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Experience Economy

Flevy

The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. This idea has been influenced by various theorists, including Alvin and Heidi Toffler. The Tofflers’ analysis of societal evolution lays the groundwork for understanding the shift to an experience-focused society.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

TLDR:Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken.

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How Long Will It Take To Create A Taxi App?

Customer Think

In today’s fast-paced tech world, taxi apps are a big part of our daily lives because they make getting a ride easy. If you’re thinking about making a taxi app, let’s go through the process step by step.

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The Ultimate Guide to Understanding and Managing Your Customer Lifecycle

Help Scout

Learn how to manage each stage of the customer lifecycle so that customers will not only stick around long-term, they’ll also become advocates for your company.

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Three tips to boost tech teams’ business brains

Customer Think

In today’s business landscape, failing to take advantage of technology’s power can quickly leave businesses in the dust. It’s safe to say technology and business success are inextricably entwined, but does that mean everyone in the organization is clued into the overarching plan for the business?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Yet Another 2024 Digital Marketing Forecast

NG Data

Insights into some larger trends in the digital marketing industry for 2024, including the evolution of AI, regulatory changes, and the evolution of marketing platforms. It highlights expected changes in each of these areas and how marketers can prepare for them. Source The post Yet Another 2024 Digital Marketing Forecast appeared first on NGDATA.

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Fast Simon Brings GenAI Similarities and Personalized AI Features to Tapcart

Customer Think

Three new widgets will enhance upsell and cross-sell on Tapcart mobile apps

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A Guide To Post-Acquisition Strategy Planning

ClearPoint Strategy

After an aquisition, it is essential to rethink your strategy. Here's how to do it.

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The impact of accretion in hospitality

Customer Think

I met a friend for lunch over the weekend. The night before he’d flown in from Las Vegas, having booked a room at a nearby Hampton Inn.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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22 Commonly Used Quality Performance Measures In Healthcare

ClearPoint Strategy

Quality measures in healthcare can help give your organization a wellness check.

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Beaconstac Becomes Uniqode with a Vision to Unite the Physical and Digital Worlds

Customer Think

QR code leader unveils new name, logo reinforcing its mission of building the future of connected codes for the planet

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Why I Must Attend the ClearPoint Summit: A Three-Pronged Argument to Persuade your Boss

ClearPoint Strategy

Not sure how to convince your boss you should attend? We've got you covered!

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Integrate Launches Media Division, Pipeline360

Customer Think

New Survey Reveals Over Half of B2B Marketers are Not Able to Meet Their Pipeline Goals

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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7 Important Characteristics Of Data Quality & Metrics To Track

ClearPoint Strategy

Learn the characteristics of data quality and metrics you should track.

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DemandFarm

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How To Create An Effective Community Health Improvement Plan (CHIP)

ClearPoint Strategy

Learn how to create an effective community health improvement plan.

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[Infographic] AI in the Sales Process: New Research Findings and Definition

RAIN Group

As AI technologies advance, becoming more sophisticated and intuitive, they’re reshaping the sales landscape: from AI-driven chatbots providing real-time support to predictive analytics revolutionizing lead generation. According to Gartner , within four years, 60% of the B2B seller’s work will be done using generative AI sales technologies. And McKinsey predicts that a fifth of the sales teams’ functions could be automated with AI.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Planning and executing a new company strategy is challenging.

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What Belongs In A Capital Improvement Plan (CIP)?

ClearPoint Strategy

Learn what a capital improvement plan should do and include.

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Your Strategy Management Playlist – for when you’re ready to get movin’ and groovin’ on your plan!

ClearPoint Strategy

Take a look at our strategic management process playlist!

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How Benchmarking is Driving Performance: A Recap

ClearPoint Strategy

See 3 panelists ideas at our 5th Annual Strategy and Performance Management Summit.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.