Wed.Dec 01, 2021

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Four Risks Growth Leaders Must Consider for 2022, Part Four: Too Much Agility

SBI Growth

While the current macroeconomic environment presents growth leaders with considerable opportunity, CEOs will benefit from showing commitment to the shortlist of growth initiatives that matter most to their annual plans as opposed to shifting gears with the market. SBI Research found that lower-growth companies are 250% more likely to take an agile approach to 2022 planning than their peers.

Marketing 133
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How to Take Your Video Marketing Strategy to the Next Level

Customer Think

Are you thinking about adding videos to your marketing strategy? If so, you’re in the right place. Videos are an excellent way to generate leads, build trust with your audience, and secure more sales. You may be shocked to learn that despite the explosion of visual content over the last several years, 43% of shoppers […].

Marketing 130
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How to Build a High Performing Sales Team

The Center for Sales Strategy

It's more important than ever to engage with your sales team. Sales teams that are not engaged are much more likely to underperform, experience low budget attainment, and unwanted turnover. Data shows that less than 30% of today's workforce is truly engaged. This is especially true for end-of-the-quarter and end of the year! According to HubSpot, if a seller is disengaged and underperforming, it costs 150% of their salary to replace them.

Sales 113
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Access OnStrategy Where You Spend Most of Your Time!

OnStrategyHQ

More of our daily work, project tracking and team communication is being done in Microsoft Teams or Slack. So we figured we’d make managing and reporting on your strategic plan easier and more part of your day-to-day by integrating the OnStrategy App with these two applications. Ta-Dah! We’re excited to announce pre-built integrations to connect OnStrategy into Microsoft Teams and Slack.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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5 Ways To Improve Your Customer Retention Rate

Apptivo

As quoted by Shep Hyken, “ A brand is defined by the customer’s experience. The experience is delivered by the employees ”. This statement is a powerful one that defines the complete relationship between a company’s employees and their customers. Employees bridge the gap between customers and a business. They connect the dots, assist in overcoming the drawbacks associated with a product, and convey the message of the management or the customers to the counterpart.

CRM 98
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The 11 Best Help Desk Software for 2022 [Ranked & Rated]

Help Scout

Managing customer requests is a hassle without the right tool. These 11 help desk software options will help you get things under control.

Software 104

More Trending

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Our Latest Podcasts: Prepare for a Record-Setting Year

Force Management

Each of our November episodes share ways sales leaders, managers and reps can prepare for a successful new quarter or year. Each episode digs deep into tactics your salespeople can use to plan for aggressive growth goals, reduce competitive losses, and minimize margin cuts. Peruse each episode to find those worth listening to or sharing with your sales team.

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Leading in a VUCA World – One conversation at a Time

Customer Think

I recently read a blog post by Marcella Bremer for the Leadership and change magazine. You can read the entire blog post here. In the post she shares her learning from a talk that one of the founders of “Appreciative Inquiry” Ron Fry shared in one his.

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It’s Not What You Sell, It’s How You Sell That Matters

Sales Gravy

It's How You Sell That Matters Most On this episode of the Sales Gravy Podcast, Jeb Blount Jr. and Larry Levine, author of Selling From the Heart, discuss why how you sell is often more important than what you sell. Larry and JBJ break down why sales professionals who demonstrate authenticity and empathy gain a clear competitive advantage and what it really means to sell from the heart.

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Two Ways To Make Your Case Studies Stand Out

Customer Think

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. Michael offered several valuable suggestions including: Make case studies "relatable" to potent.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales team motivation: How to keep your team motived

Crank Wheel

Struggling to keep your sales team motivated: Top 10 ways to motivate a sales team

Sales 98
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How To Design An App User Interface in 2022?

Customer Think

When an entrepreneur thinks about building an app? What’s their aim? To deliver fascinating results to their customers & get the most out of the app development services. Other than integrating interacting features, the one thing that holds very much importance is the UI that is the User Interface of any app. How to design […].

78
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Social Selling Will Never Be Enough To Fill The Pipe Alone

Jeb Blout

But wait Jeb! The experts suggest that getting people to call me is much easier than cold calling. That’s the hard way. It’s so old school. They say that only fools and morons call people anymore. They say that instead of cold calling I should use inbound marketing schemes, write articles, blog, produce videos and podcasts, and leverage social selling to attract prospects.

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How to conduct better user interviews with the hypothesis-driven design process

Customer Think

User interviews are the easiest way to learn what your customers really want so you can build products they’ll gladly give you money for. Yet, despite their clear benefits, too many product leaders and companies ignore the value of talking to users. Part of the problem is arrogance. When you reach a level of success, […].

69
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Social Selling Will Never Be Enough To Fill The Pipe Alone

Jeb Blout

But wait Jeb! The experts suggest that getting people to call me is much easier than cold calling. That’s the hard way. It’s so old school. They say that only fools and morons call people anymore. They say that instead of cold calling I should use inbound marketing schemes, write articles, blog, produce videos and podcasts, and leverage social selling to attract prospects.

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Inspirational Books and Applying Learnings in Customer Empathy

Customer Think

In writing my latest book, Customer Empathy: A radical intervention in customer experience management and design, there were four books in particular that helped me shape the narrative and inspired my thinking. So that we’re all on the same page, so to speak, empathy is understanding another person’s point of view, feeling what the other […].

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Sales Coaching: A Guide to Improving Sales Rep Performance

Chally

Even your strongest sales reps sometimes hit a plateau — they are doing everything right, but their growth has stagnated. So what can you do to get performance back on track? One way to support your sales team is to improve sales coaching with the strategies and tools we cover in this guide. But, what is sales coaching? Sales coaching draws the best out of your sales team.

Sales 52
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Understanding customer lifecycle management

Zendesk

It’s what every business strives to achieve: attract new customers, provide unparalleled service and goods, and build a relationship that ends up in years of repeat business. Getting there, however, requires more than good intentions—it takes implementing a customer lifecycle management process. This guide will help you understand what is meant by customer lifecycle management , why it’s the key to a great customer experience, and how to avoid common mistakes in developing a client lifecycle man

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Embracing Customer Success with a Clear Foundational Purpose: An Interview with Eran Fishov, VP of Customer Success at AU10TIX

Strikedeck

Eran Fishov, VP of Customer Success at AU10TIX, talks about why CS is a commitment to customers, not just the value of service the brand can deliver or achieve. The post Embracing Customer Success with a Clear Foundational Purpose: An Interview with Eran Fishov, VP of Customer Success at AU10TIX first appeared on Strikedeck | Customer Success Platform.

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The Data Gym and Shapecast partnership

Shapecast

1st December 2021. We are proud and extremely pleased to announce our partnership with The Data Gym to drive data and digital transformation. This partnership will boost our complementary consulting and SaaS solution capability to deliver more comprehensive and coherent options and solutions for our clients. For over a decade we have worked with The Data Gym and highly regarded, published author Dave Knifton on various initiatives and our core values and shared vision for effective transformatio

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How Women in Charge Claim Their Authority w/Ellen Snee, EdD Ep#134

Strategic Planning and Management Insights

Ellen Snee, EdD, is an Executive Coach to high potential & senior level women, a speaker, consultant, and the author of Lead: How Women in Charge Claim Their Authority. But before that, Ellen was a Catholic nun for 18 years. From there she went to Harvard University to complete grad school before eventually becoming a program director at the university.

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The Pros and Cons of Free Help Desks + 5 Options to Consider

Help Scout

We weigh the pros and cons of free vs. paid, plus list 5 tools to consider if a free help desk is right for your company's support team.

58
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Pega Introduces New AI-Powered Capability to Usher in the Next Generation of Omnichannel Marketing

Customer Think

New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible.

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Dec 01 – Customer Success Jobs

SmartKarrot

Role: Head of Customer Success Location: Remote, United States Organization: Narrativ As a Head of Customer Success, you will build, manage, and coach a team of Customer Success Senior Directors, Directors, and/or managers including regular 1:1s, radical candor feedback in the moment, performance reviews, and career planning conversations. Design and implement the customer success standard processes, tools, and playbooks to enable scalable growth of brands and creators.

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On the Law of Large Numbers: Sales Lessons from King Richard

Liston Witherill

I recently watched the movie King Richard. It's the story of Richard Williams, father of tennis greats Serena and Venus Williams. Spoilers ahead - you've been warned. Richard was a little kooky. He says he watched a pro tennis match, then heard how much the winner was paid, and immediately devised a plan to have two more girls. Richard drilled the Venus and Serena himself, on the local tennis court, preparing them to be the best tennis players the world had ever seen.

Sales 40
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Top 6 SaaS Business Intelligence Platforms: Revealed!

SmartKarrot

There is a wide array of business intelligence automation platforms available in the market today. This includes highly technical and powerful platforms to user-friendly and lightweight dashboard builders. Selecting the right one is contingent upon the type of business, where you want to go, who requires access to the data, your tech stack, etc. It is a tiresome process to select the right business intelligence automation platform requiring multiple stakeholders’ buy-in.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Is an Intelligent Calendar? How Can It Save Your Time?

SmartKarrot

Imagine: You have created a B2B SaaS product that has a lot of subscribers. If you wish to connect with each of the subscribers on a given day, it would be very taxing to do it manually. . Also, it is not humanely possible to consider all the appointment dates and remember them. This is where an intelligent calendar can be a handy tool to ensure that you do not miss out on your meetings scheduled on specific days. .