Fri.Jul 21, 2023

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What to Do When Employees Feel Undervalued

Customer Think

As a manager or business owner, it’s essential to recognize the value of your employees and create an environment where they feel appreciated and valued. When employees feel undervalued, it can lead to decreased morale, productivity, and ultimately, higher turnover rates.

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Strategies For Mastering Sales Messaging — Feat. Dr. Jim Karrh

Sales Gravy

Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. and Jeb Blount discuss the essentials of sales messaging, how poor communication skills damage your brand, the stories we tell ourselves and our prospective customers, and what the advent of automation tools like Chat GPT means for salespeople. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone.

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How the Metaverse could bring us closer to a Sustainable Reality; perspectives for the Experience Economy

Customer Think

The metaverse holds the promise of substantial reductions in carbon emissions, whether through the substitution of physical goods with digital ones, replacing real-world presence with virtual interactions, or digital twins that will help us optimise the physical world — from the planet to individual humans.

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Rethinking Budgeting: Key Takeaways From the 2023 GFOA Conference and Who to Follow

Envisio

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. From the opening session with keynote speaker Eduardo Briceño, who spoke about the kinds of habits and systems that fostered growth – to presentations on the “Rethinking” initiatives that the GFOA is advancing in partnership with the ICMA, we learned a lot about what it means to pioneer new methodologies in budgeting, financial reporting, revenue, planning, and public engagement.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Importance of Employee Onboarding

Customer Think

Years ago, I wrote an article that was syndicated on the Business2Community site. In that article, I mentioned the importance of proper employee onboarding. Someone commented on the article with outrage, saying that I was making up new words and that t.

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Building an Agile Sales Team for Thriving in Today's Landscape

FinListics Solutions

In today's dynamic business environment, running a successful enterprise has become increasingly complex. The convergence of technological advancements, economic challenges, and shifting buyer behaviors has necessitated a transformation in sales and marketing strategies. To thrive in this new era, organizations must navigate the complexities and tailor their approach to meet customers' evolving needs.

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[Q&A] How can you use ChatGPT in strategic planning?

OnStrategyHQ

Play Watch the video Q: How can you use ChatGPT in strategic planning? A: Think of ChatGPT as your assistant! You can use ChatGPT to easily streamline some of your basic-level tasks, like synthesizing data, creating tables or outlines, and even asking it for simple market data or competitive analysis. Using ChatGPT in your daily work can free up your time for deeper and more strategic thinking!

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How principles, purpose, and core values link to culture

Customer Think

Stephen Covey used to tell a story comparing principles to lighthouses. The moral of the story was that you don’t break principles. You break yourself against them.Principles are timeless, natural laws that cannot be broken. They exist whether you choo.

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The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Strategic Communications

It’s not uncommon for students in both high school and higher ed to question whether what they’re learning will actually have relevance in the real world of work. There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos.

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Top 5 Things to Send to Customer Advisory Board Members Before Your Next Meeting

Customer Think

If you’ve organized your next customer advisory board (CAB) meeting, procured your event site, garnered about a dozen member RSVPs, and created and reviewed all materials and sessions in advance, congratulations! You are well on your way to holding an outstanding, insightful meeting.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Keys to Equip CSMs to Succeed

SOAR Performance Group

In 2023, Customer Success Managers are stuck between the often opposing priorities of customers and companies. Customers are scrutinizing budget, spend and value more than ever, while companies are […] The post 4 Keys to Equip CSMs to Succeed appeared first on SOAR Performance Group.

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Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team

Revegy

B2B enterprise sales usually take six months or more, as they involve multiple stakeholders and big money—just some of the challenges sales teams face in the enterprise space. Selling to enterprises requires a strategic and focused approach beyond traditional SMB tactics. With longer sales cycles, multiple stakeholders, and higher risks, enterprise sales team structure becomes […] The post Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team appeared first on Revegy.

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Ask Me Anything: AI-Powered Help

ClearPoint Strategy

Making ClearPoint Even Easier with AI

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Top Software for Manufacturing Companies

Nutshell

Manufacturing can be a complicated business. With many moving parts involved, having the right tech stack at your disposal is key to the success of your manufacturing business. That’s where software for manufacturing companies comes in. Today we’re talking about the different types of manufacturing software, their benefits, the best tools out there, and the key features you should look for in software for manufacturing companies.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Bridging the Gaps in Institutional Plans

ClearPoint Strategy

Find out what may be missing from your Institutional Plan.

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