Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. It encompasses the motivation, need, and desire behind any activity. It drives individuals and organizations to explore, evaluate, and invest in a product or service. For example, regarding technology and gadgets, smartphones and laptops/PCs have the highest purchase intention (34% and 25%, respectively).

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Red Star Kim

AUGUST 29, 2023

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. How might we use the EAST framework for behavioural nudges in marketing?

Management 130

Management Marketing Decision-making Government 130

The Center for Sales Strategy

AUGUST 29, 2023

In the fast-paced world of sales, where the name of the game is, well, selling, which involves sealing the deal, it seriously makes me cringe when I catch salespeople dropping their in-house lingo in front of clients. Let's talk about three power-packed words that could seriously put a wrench in your plans when you're in front of potential clients. So, do yourself a favor and ditch these words when you're chatting up a client or a promising lead.

Sales 92

Sales 92

Nutshell

AUGUST 29, 2023

Behind every great hospitality company is a tech stack that helps them manage company processes and keep customers happy. A tech stack is a set of business tools that help a company manage different aspects of their business. Every company’s tech stack varies—a hospitality company’s tech stack should include specific software built to help manage everything that goes into running a hospitality company, from property management to point of sale (POS).

Software 62

Software Software CRM Management 62

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SOAR Performance Group

AUGUST 29, 2023

SOAR Performance Group, the leader in consulting and training for go-to-market organizations, won a coveted Brandon Hall Group Bronze Award for Excellence in the Sales Performance area, in the […] The post SOAR Performance Group and Seismic Earn 2023 Brandon Hall Group HCM Excellence Award™ for Bronze in Sales Performance appeared first on SOAR Performance Group.

Sales 59

Sales Organization Marketing Value Selling 59

Nutshell

AUGUST 29, 2023

Your sales pipeline is a representation of the journey your customers take when they interact with your company. From the moment they first make contact with you to well after they book with you, your sales hospitality sales pipeline is key to providing guests with a smooth customer journey. A great hospitality company sales pipeline requires fine tuning and monitoring to produce great results for your business.

Management 62

Management CRM Negotiation Sales 62

Planview

AUGUST 29, 2023

Today, organizations are constantly asked to “do more with less.” But most organizations lack basic resourcing capacity, and plans are often approved before resource capacity is evaluated, resulting in missed objectives and employee burnout due to overutilization. Organizations require an effective capacity planning strategy. In this blog, we highlight some best practices from our recent webinar, Getting Capacity Planning Right , with Planview’s David Blumhorst and AJ Shavell, as they demonstrat

Meetings 52

Meetings Prioritization Facilitation Decision-making 52

Customer Think

AUGUST 29, 2023

Today’s interview is like an interview I released a couple of weeks ago and features two, separate interviews that I conducted on a recent trip to […] The post The autonomous enterprise is like a North Star vision of where business is going – Intervie.

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Farland Group

AUGUST 29, 2023

“Getting closer to the customer” is an all-too-common goal of companies. While the refrain has a nice ring to it, enabling a strategy to deliver on the promise is not trivial. After all, we know that customers have more choices than ever before and brand loyalty is only as strong as the most recent experience. When we are asked how to help on the mission of building a customer-engagement strategy and then we hear that the budget for this effort is one that never gets supported… it creat

Client Relationships 40

Client Relationships Leadership Meetings B2B 40

Customer Think

AUGUST 29, 2023

Ever wondered what it would be like to dive into the world of trailer rentals? If you’ve got a knack for driving and a fiery passion for running your own show, then setting up a trailer rental business could be your ticket to a lucrative venture.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

LinkedFusion

AUGUST 29, 2023

Kennected is a cloud-based LinkedIn automation tool that helps users in LinkedIn outreach. Kennected offers a solution that helps users send messages according to a schedule while maintaining conversational authenticity. One notable quality of Kennected’s tool is how simple it is to use; according to numerous reviews, you can set it up and begin using it in only a few minutes.

CRM 52

CRM Software Software Decision-making 52

Customer Think

AUGUST 29, 2023

Making consistent and incorporated experiences has turned into an essential piece of modern website architecture and holistic customer strategy. To accomplish this, designers should utilize a holistic architecture that integrates different digital channels into one solid experience.

Digitalization 52

Digitalization Customer Experience 52

Customer Think

AUGUST 29, 2023

Harnessing the Power of Generative AI, New Question and Answer Technology Delivers Ability to Create AI Agents in a Fraction of Time

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Customer Think

AUGUST 29, 2023

Xactly AI Copilot Empowers Revenue Organizations with Unparalleled Insights and Optimization Opportunities

Management 52

Management Organization 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

AUGUST 29, 2023

Fundraising round includes Spice Capital, GoldHouse Ventures, LVRN Records, Guin Records

Marketing 52

Marketing Management 52