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7 Characteristics of a Good Sales Trainer

Brooks Group

Sales training is essential to your company’s success. It’s a powerful tool for developing the full potential of every sales professional on your team. The Brooks Group’s training programs are led by expert sales trainers (aka facilitators) with real sales experience.

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

Any one of these events would be difficult to manage on its own, but since they’re all happening simultaneously, sales leaders are feeling like they were two years ago: isolated, unsure of what to do and how to direct their teams. Michelle and Russ created a “sentiment survey” that was distributed weekly to sales leaders.

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Five Best Practices for Your 2024 Sales Kickoff

Brooks Group

Your sales kickoff – that annual team get-together that is equal parts goal-setting and pep-rally – remains critical and relevant in an uncertain sales climate. There are two main reasons a sales kickoff is more important in 2024 than ever: changing buyer behavior and a tightening economy.

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5 Essential Skills of Exceptional Sales Managers

Brooks Group

Exceptional sales management is key to an organization’s success—yet the role of a sales manager is one of the most challenging. Leading a sales team has become more difficult due to an evolving business landscape, technological advancements, changing customer expectations, and a host of other factors.

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Space – The Learning Frontier: How Brooks(OS) is Making Lessons Stick

Brooks Group

In fact, “space” is the essence of our latest innovation, Brooks(OS) – a sales training program that uses space as an ally, rather than a hindrance, to reinforce sales training lessons. Thus, we had no choice but to divide our IMPACT Learning Sales Training into shorter, and more digestible, chunks. Taking it to the Streets.

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Five Best Practices for Your Virtual Sales Kickoff | The Brooks Group

Brooks Group

Your sales kickoff – that annual team get-together that usually is equal parts goal-setting and pep-rally – remains supremely critical and relevant, particularly in the time of COVID-19. Here are some tips that you can use to reimagine your sales kickoff, while still making it meaningful and impactful… 1.

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

In my new book Agile & Resilient: Sales Leadership for the New Normal, my co-author Russ Sharer and I discuss The Value Formula. Adapting to your customer’s behavior style helps facilitate trust and effective communication, while also minimizing unnecessary frustration for both of you.