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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The Sliding Scale of Sales Transformation

Mike Kunkle

I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. Will an approach limited to sales force effectiveness (SFE) maximize that potential?

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Telephone skills: Anxiety, voice, etiquette and the client experience

Red Star Kim

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. Delegates reported that they observed that there was more nervousness and some anxiety around picking up the phone. At a recent MBL workshop “Pick up the phone!

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The Marketing Content Continuum

Strategic Communications

Refreshing Dated Content Refreshing dated content also sends signals to search engines that your content and site are up to date, accurate, and relevant, which can improve site rankings and send more web traffic your way, says Jas Banwait Gill, growth manager at SwagMagic , a provider of custom branded corporate promotional products.

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Improve Sales Productivity: Strategies To Utilize

Brooks Group

This average time may seem low, but it does not indicate a lack of effort from your sales reps. One study shows that sales reps may spend up to 23% more time on administrative tasks than sales activities. Improving the sales efficiency of the entire pipeline is a significant challenge for most companies today.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. A McKinsey report found that companies using AI have experienced the biggest revenue impact in marketing and sales. 85% of sales professionals say that AI makes their prospecting more effective.