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The Enablement Profession at a Crossroads

Mike Kunkle

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. Embrace Collaborative Leadership: Enablement professionals should see their roles as collaborative leadership positions.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant. And in each, we’ll segment Expenses and Outcomes.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

But now… Sales are flat, having leveled off to slightly below pre-pandemic levels, with slightly higher services revenue (due to the influx of new customers during the pandemic surge). Sales is discounting again, significantly, further reducing profit margins. Operating income and EBIDTA are declining.

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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

Recent lay-offs have shown that the oft-coveted “seat at the table” with executive leadership can’t be taken for granted. Once you arrive, then you can lead and manage your practice. Paraphrasing Greg Alexander: The goal of enablement must be to improve sales productivity (revenue and profitability per rep).

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What Is Role-Specific Sales Training

Brooks Group

The goal of sales training is to improve the performance of your sales team. This, in turn, can lead to increased revenue and profitability for your organization. Sales training can be delivered in various formats, including classroom-based instruction, online courses, webinars, and one-on-one coaching.

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Tips for Building a Highly Effective Sales Training Program

Brooks Group

Your sales professionals may have the same job titles as teams at other companies —account executive, business development rep, sales manager—but have a diverse set of professional and personal experiences. The best sales training and development programs are tailored to the unique needs of your organization and sales force.

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The Truth and Profit Behind Your Service | Sales Training.

Jeffrey Gitomer

The Truth and Profit Behind Your Service. Leadership must embrace the process and take the training too. Happy people create loyal customers and unlimited profit opportunities. Get Sales Blog Updates. Jeffrey Webinar. Leadership. Sales Management. Sales Videos. Online Training.