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How Sales Enablement & Sales Managers Can Partner to Drive Results

Mike Kunkle

There’s another alignment and partnership opportunity that gets a lot less airplay yet has equal or greater potential to drive sales results: the alignment and partnership between Sales Enablement and Front-line Sales Managers (FLSMs). Sales Enablement initiatives ARE Change Management projects. Absolutely.

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The Enablement Profession at a Crossroads

Mike Kunkle

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

Develop a Sales Enablement Charter For this, I do want to recommend something special, given the likely challenges you’ll face in your less-than-ideal situation. For the remaining steps, see the blog post already referenced above , as well as the webinar and the eBook , to optimize your efforts. It’s not a surprise.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

For more on metrics, download this ungated PDF of Improve Sales Performance Using the Metrics That Matter or register on SMMConnect to view the webinar. Barrier 4: Resistance to Change (And Lack of Change Management) It’s human nature to resist change, and this resistance can be a formidable barrier to growth.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Buyer engagement content such as whitepapers, case studies, videos, educational materials, and other decision support appear essential in demonstrating the company’s thought leadership and providing customers with the information they now seek before making decisions. Clark on Gap Analysis (26 minutes) Video: Guy W.

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2012: The Year of The Webinar | Jeffrey Gitomer | Best Webinar.

Jeffrey Gitomer

2012: The Year of The Webinar. Tweet Share 2012 is the Year of the Webinar. I’m offering 12 Webinars every 3 weeks with Live Q&A sessions after each event. All registrants will receive access to recordings of all 12 webinars. Get Sales Blog Updates. Jeffrey Webinar. Leadership. Sales Videos.

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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

Recent lay-offs have shown that the oft-coveted “seat at the table” with executive leadership can’t be taken for granted. Once you arrive, then you can lead and manage your practice. Reps don’t report to you and front-line sales managers don’t either. SPARXiQ Blog: [link]. Twitter: [link].

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