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Diagnosing Barriers to Commercial Excellence

Blue Canyon Partners

Build the Case – Does our offering have a clear value proposition targeting priority segments that economically benefit customers ? Set the Strategy – Is our go-to-market approach guaranteed to deliver profitable growth? A manufacturer of specialized computer parts was having difficulty acquiring new customers.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

These transactions can be with partners, distributors, suppliers, or clients. Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. For a company to be profitable, the amount of money coming in from the customer needs to exceed the amount spent on attracting that customer.

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Land and Expand: Strategy for Sustained Growth

Arpedio

By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships. Customer Lifetime Value (CLV): Determine the value each customer brings to your business over their entire lifecycle.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. Building materials manufacturers would die for that kind of brand recognition. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard.

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What Is a Sustainable Competitive Advantage?

AchieveIt

A company’s strategy should leverage its sustainable competitive advantage, allowing it to achieve a unique position in the market, create value for its customers and drive profits. Economies of scale: Companies with large production capacities can often manufacture products at a lower cost than their competitors.