Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Account Manager Tips

JULY 13, 2022

Win/loss reviews: 10 questions to ask Favourite podcast In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher You win some, you lose some Not every deal will go your way. It’s qualitative research and not without bias, but hey, it’s a place to start!

Key Account Management 130

Key Account Management Sales Account Management B2B 130

Farland Group

SEPTEMBER 28, 2022

In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group. Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Below is a slightly abridged transcript of the podcast.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Brooks Group

DECEMBER 20, 2023

As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics. In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical.

Sales 93

Sales Decision-making Sales Training Sales Management 93

Account Management Skills

AUGUST 7, 2023

If you don’t want to miss out on any future mini trainings we’re doing in this area, then please sign up for my newsletter here and we’ll make sure that you get notified of future podcast episodes and any mini trainings. Welcome to Episode 91. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Red Star Kim

NOVEMBER 9, 2023

Each section has the same structure: a description, strategic examples, strategy ratings, objectives, context, challenges, success measures, strategists’ checklist and related ideas. And the differences when the market is stable or changing dynamically. I wish I’d had access to such a book when I studied for my MBA.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130