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Manage EBITDA, But Don’t Neglect Commercial Productivity auto publish testing

SBI Growth

The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets.

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PMI & SAMA Publish “The Keys to Effective Strategic Account Planning” eBook (2nd Edition)

Performance Methods

The post PMI & SAMA Publish “The Keys to Effective Strategic Account Planning” eBook (2nd Edition) appeared first on Performance Methods, Inc.

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Awin Prioritizes Customer Experience Personalization with New Platform Features

Customer Think

New Tools Let Advertisers Achieve Greater Success with More Automation, Deeper Insights, and Publisher Reward Opportunities

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New Adobe research: Generative AI is changing what consumers expect from brands

Customer Think

About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. The research found that consumers expect even better experiences from brands when economic conditions become more challenging. Now, if you think about it, that makes complete sense.

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Account Planning Template – Five Components for Success

Upland

Publish your operational rhythm so that everyone is on the same page. This communication can take the form of a published report or dashboard, monthly email communication to the revenue team, or sharing successes at the quarterly sales meeting. Schedule time to test and improve your portfolio, account plan, and review opportunities.

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[Research Round-Up] New Study Shows the Continuing Value of B2B Thought Leadership

Customer Think

Edelman and LinkedIn recently published the findings of their 2024 […] This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

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Why Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley

The Center for Sales Strategy

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

Media 97