SBI Growth

SEPTEMBER 14, 2013

We find numerous obstacles Sales VPs and Sales Managers face. This is called sales hiring gymnastics. It wastes time and costs sales. Every year we compile research for our Sales & Marketing Research Review. It told us all sales leaders have faced this challenge.

Finance 120

Finance Sales Management CRM Marketing 120

PandaDoc

JUNE 23, 2021

Thanks to the digitalization of the marketplace, online and ecommerce businesses can now reach more clients than ever. Thankfully, we have compiled some basic ideas that will help businesses like yours make the right choice (or no choice at all, but more on that later). How to know whether to use ideal customer profiles or buyer personas.

B2C 94

B2C B2B eCommerce Software 94

Brooks Group

AUGUST 10, 2022

Importance of Sales Goals. This article aims to focus some of that information through the lens of setting sales goals, how to set sales goals, and what to do if you’re missing your sales goals. Sales managers would do well to accept the fact that not everyone on their team wants to be the best.

Sales 70

Sales Sales Management Sales Training Prioritization 70

Strategic Communications

NOVEMBER 16, 2021

First there was AIDA, then the notion of a sales “funnel” emerged and the concept of a buyer’s journey that began at the top of the funnel (TOFU), moved to the middle of the funnel (MOFU) and ultimately ended with a sale at the bottom of the funnel (BOFU). Was this model ever relevant in a business-to-business environment?

B2C 52

B2C Decision-making B2B Digitalization 52