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The Rise of Voice Search and Its Impact on SEO

Strategic Communications

The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. It’s not magic. It’s the power of voice search. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc. —to

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Vetting Freelance Talent in 2023

Strategic Communications

The use of freelancers and contractors is on the rise, and this trend is likely to continue as hordes of workers are laid off or decide they simply aren’t willing to give up the freedom and flexibility of remote and hybrid work to return full-time to physical workplaces. Creative work—This is the second most common area for U.S.

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COVID-19’s Impact on 2021 Content Marketing Strategy

Strategic Communications

As I write this, in mid-November, cases are rising across the country, and new restrictions are emerging. Through it all, organizations of various kinds have had to adjust and adapt to the new normal—whatever that is. What strategies might work for your marketing plans in 2021? REALLOCATING BUDGETS. For instance, Lisa B.

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Adapting to Rising Customer Expectations: The Key to Business Success

SmartKarrot

B2B customer expectations are seemingly higher than B2C customers’ B2B businesses must rise to meet these growing expectations to remain competitive in their markets. It can shed light on what your customers want but aren’t receiving. It can shed light on what your customers want but aren’t receiving.

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How to increase customer engagement by communicating clearly, with linguist Eloise Leeson

Account Management Skills

Insights about what it’s like to work as a freelancer. It’s an absolute pleasure to be here. So would you mind starting out Eloise just telling us a bit about you, your background, and who you help, and how you do it? Welcome to Episode 52. How to recognise inherent bias in the copy you read. So welcome.

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What are sales channels? Definition, types, and tips

PandaDoc

The channels you use also impact your marketing efforts. Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The right sales channels can help you do this. But what are sales channels, we hear you ask? You could even make customizable templates for individual channels.

B2C 52