Yext founder Howard Lerman on why staying close to customers is key for companies built to last
Zendesk
FEBRUARY 15, 2023
” Lerman founded Yext in 2006 as a lead-generation platform, designed to help businesses understand what people were saying about them. Lean on software to automate and support your processes—but don’t think of it as a magic wand. Choose your moments and meet your customers where they want to meet you.
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