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Book review: The Strategy Book by Max McKeown

Red Star Kim

After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions. I liked the idea of a learning approach to strategy – engage as many people as possible with the strategy so they can adapt and feedback to the leadership team. (On

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. Côté is also a certified executive coach, helping leaders find their purpose through transformational leadership. She has sat on the SAMA board since 2011. Three Pillars of Success. The post Want to Accelerate Your SAM Journey?

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

There are many aspects of consulting competencies and attributes: emotional intelligence, analytical, problem-solving, delivery of results, leadership, project management, commercial orientation, entrepreneurial spirit, team work as well as functional expertise and market/sector knowledge. What is a consultant? Consultancy.uk

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

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Here Are The Dumbest Questions Salespeople Ask ? And Why.

Jeffrey Gitomer

Gitomer | April 21, 2011 | 8 Comments. The correct question to ask is: How will the decision be made? This tactic actually has a negative effect on the buyer and makes the salesperson work twice as hard to prove himself and usually at a lower price (and a lower commission). Angie Coker says: April 21, 2011 at 6:08 pm.

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The 100-year path to a sale is over: Road Closed | Jeffrey Gitomer.

Jeffrey Gitomer

Gitomer | December 16, 2011 | 1 Comment. Tweet Share We are in the year 2011 and it’s amazing to me that people are still cold calling, leaving voicemails, asking for appointments, and, in general, trying to pull out their Felix the Cat tricks that were dead and gone the moment the Internet reached awareness. Leadership.