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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

Whilst we know that fee-earners need to act in a timely way to meet deadlines, they may be under extreme pressure to respond to client demands, meet regulatory time limits, cover for absent colleagues, recruit and train fee-earners and tackle all manner of other management responsibilities. We must be realistic about time constraints.

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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Often, pricing becomes the focus of these negotiations. And the strategic need to align marketing objectives to a firm’s strategic intent. Price is a major driver of profit. So marketing is reliant on research and financial knowledge.

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Showpad Video Enhances Customer Relationships for the Modern Seller

Showpad

Months of negotiations can be finalized in a matter of minutes, and an hour-long meeting can lead to years of partnership. At Showpad, we have a specific year in mind: 2012. We’re still working hard to drag it into the modern day, but we’ll settle for 2012 right now. Time works differently in the world of sales.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. The author has included some research on the value of skills (e.g. people skills are worth £88 billion to UK industry alone).

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

We must know how to mobilise a team to meet those demands. Asking who’s got great skills at influencing, negotiating, analysing and creativity is the best way to start. We saw an example of this in 2012 with the company called Best Buy that had reported a 1.7bn loss in a quarter. It’s about the result, not status.

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How Today’s Sales Manager Needs to Change their Field Coaching

SBI Growth

77% of all Sales Managers reported fewer sales calls in 2012. Prepare for the Customer Interaction : Since buying is becoming self-directed, the buyer doesn’t think they need to meet. Why would I need to meet a sales rep to identify my problem? I just need the sales person to negotiate a price and deliver the software.”

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Related targeting articles Selling challenges in professional services (kimtasso.com) November 2023 Referrer and Intermediary Management – Silos, Targets and Culture (kimtasso.com) February 2023 Manage and grow your private client practice – Recruitment, Performance (kimtasso.com) February 2023 Sales processes and selling skills for targeting and meetings (..)