article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. The model covers both the impact of the leadership team and individual styles. So here’s a book review: Influential internal communication by Jenni Field.

article thumbnail

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Launch event: PM Forum I also looked the Managing Partners’ Forum “Consensus through collaboration” Leadership Development Programme which is available for both firmwide and divisional leaders as well as functional leaders such as CMOs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Update on marketing and business development (M&BD) team structures

Red Star Kim

Sometimes M&BD projects – such as thought leadership campaigns and data infrastructure projects are managed by these teams rather than the M&BD function. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130
article thumbnail

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

These failures will only be exacerbated by an increasingly volatile and remote work environment. Nimble, strategic business decisions are only possible when key processes are clearly defined, and senior leadership is actively engaged in Alliance activities. 58 (Spring 2016). Of those, 30 to 60% are underperforming [1].

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Nexl One law firm delegate reported that her firm had started using this system. Why do law firms needs SAM?

article thumbnail

Executive Interview with @ECalnan, CRO & Co-Founder of Seismic

SBI

Buyers must also find ways to be sensitive and supportive in today’s remote work environment. Ed brings 20+ years of sales leadership experience from ADP, Thomson Financial, S&P and EMC to Seismic. In 2016, he was named a Top Boston Startup Founders Over 40 by Tech.co. Ed Calnan CRO & Co-Founder, Seismic.

article thumbnail

How to Recruit Like a Human

Help Scout

In 2016, only 5% of our Engineering/Design teams identified as women, and now we’re at 26%. We still have a lot of work to do, especially across other axes of diversity than gender, but the strategy is getting us there. Hi Leah, Still very happy at X Company, but am starting to look into options that include full time remote work.