Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

NOVEMBER 18, 2022

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Alan Gotto, chair of Consultancy Procurement Council. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships. Closing thoughts.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Corporate Visions

APRIL 3, 2018

Sarah can’t close enough deals to meet her goals. She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. Centralized Procurement.

Procurement 40

Procurement Healthcare Investors Insurance 40

PandaDoc

NOVEMBER 25, 2022

Procurement departments are better at determining the company’s needs. Use a call or a meeting to discuss your offer and see whether you are a good fit for a specific company (and vice versa). Second, they look for companies that are agile and can make procurement decisions quickly when presented with a compelling case.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

AUGUST 7, 2018

In a 2016 study by CSO Insights , researchers found teams that regularly used win/loss analysis outperformed those that did not. It’s entirely possible that one person, say the CMO, could be 100% on board with your product, but procurement vetoed the deal. Don’t lose as a result of neglecting to get all the key stakeholders together.

Procurement 75

Procurement Decision-making Logistics Stakeholders 75

Hubspot Sales

APRIL 12, 2018

At the end of a call, schedule the next meeting and set a goal for that call, too. Just because one channel’s a winner in 2016 doesn’t mean it’ll be the clear winner forever. After the demo, you could request an introduction to the budget authority or a meeting with their procurement team. Create a plan.

Sales 111

Sales Procurement Meetings Advertising 111