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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Develop both hard (technical) and soft (interpersonal) skills. Prepare to be a manager (next year). Management capabilities. Act as a manager.

Marketing 130
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Conversation skills book review 2 – How to talk to anyone: 92 little tricks for big success by Leil Lowndes (1999, 2017)

Red Star Kim

So here is Conversation skills book review 2 – How to talk to anyone – 92 little tricks for big success by Leil Lowndes (1999, 2017) for intermediates. Soon I will post the third in the series: Conversation skills book review 1 – How to talk to anyone about anything – James W. Many are social etiquette basics.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

| Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks. Sometimes marketing and sales system are not integrated.

CRM 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. You might draw on coaching and mentoring skills to help facilitate and vice versa.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

She urges you to shift from outcome orientation to a process orientation (which is the opposite of what is advocated in change management programmes). She outlines various creativity tools including: The spider brief to break down large creative projects into manageable chunks, the third space, walking and “look up”.

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Your Frontline is Your Foundation for Success

CMOE

Employees don’t leave jobs, they leave ‘bad’ managers. 2017), reported that “data shows that lack of development and career growth is the No.1 In other words, they become “bad managers.” The most frequently referenced cause of high turnover has become commonplace. 1 reason employees leave a job.”