Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. The result was that often leads generated by marketing were not tracked through the pipeline and sales process managed by fee-earners. Top-down or Bottom-Up Strategy?
Let's personalize your content