Strategic Account Management Association

DECEMBER 3, 2020

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” Panelists: Jennifer Stanley, Partner, McKinsey & Co.;

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Clarity Engagement Solutions

FEBRUARY 12, 2021

In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Clarity Engagement Solutions

FEBRUARY 12, 2021

In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. Companies have had to change habits to engage with customers as have healthcare stakeholders. You’re not alone. Sounds like a lot?

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Healthcare Co-Creation Stakeholders Digitalization 91

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . We’re making the course creation experience significantly easier.

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Co-Creation Healthcare B2B Customer Knowledge 40

MDI Training

JULY 7, 2022

The cooperation of all participants as well as the co-creation with the content experts made a state-of-the-art event possible. Since 2020 Nicole has been accompanying leaders and companies from all over the world on their journey and supports them in the creation and tailoring of suitable training and development measures.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52