Strategic Account Management Association

AUGUST 6, 2021

These efforts were flanked by partnering with a solution provider for the establishment of account-based marketing principles with a focus on strategic key accounts, as well as technology partners for the implementation of a state-of-the-art CRM system. Finally, we initiated the introduction of a state-of-the-art, globally integrated CRM.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Showpad

DECEMBER 16, 2019

Some of the most notable Sales enablement trends are things that directly pertain to the Sales cycle, while others will more broadly apply to Marketing, accounts, finance, and other areas of operations. The post Sales Enablement Trends to Look Out for in 2020 and Beyond appeared first on Showpad. The Rise of Guided Selling.

Artificial Intelligence 52

Artificial Intelligence Sales Facilitation Value Proposition 52

Red Star Kim

FEBRUARY 8, 2024

Tools include: Analysis of past clients – Often taking the major clients (on the Pareto 80:20 rule) and looking at data over the past three years or so: source, need/issue, onboarding process, satisfaction and potential fee/profit opportunity. Client relationship management (CRM) – how many close social (kimtasso.com).

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

APRIL 12, 2023

Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. In my first week, the week before Christmas, I worked on four pitches. Another aspect of the culture shock is that in professional services we refer to clients rather than customers.

Media 130

Media Marketing B2C Stakeholders 130

Showpad

JUNE 29, 2021

This will help them to improve their approaches regarding messaging, content, onboarding, training and coaching to drive better buyer engagement at all stages. Putting buying decisions on hold was most likely a safety mechanism during 2020. And in this scenario, the email system is not embedded into the CRM nor the enablement platform.

Digital Transformation 59

Digital Transformation Decision-making Digitalization Onboarding 59

Red Star Kim

FEBRUARY 6, 2023

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Those with roles in CRM, digital marketing, analytics and data stewardship will live and breathe the challenge of data quality and data compliance (GDPR). Onboarding was rapid. Hooray to that!

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Red Star Kim

MARCH 16, 2023

multi-level representation) to move from bow tie to diamond model (hence increasing firmwide relationships as opposed to individual-based KAM Basics – Bowties and Diamonds (kimtasso.com) Link cross-selling sales to the client onboarding process. If the data isn’t being captured correctly (e.g.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130