Red Star Kim
JUNE 7, 2023
I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. In ‘ The Discipline of Market Leaders‘ M.
Red Star Kim
SEPTEMBER 8, 2023
But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. Differential pricing is rarely discussed in professional services although it is often implicit in key account management.
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Red Star Kim
FEBRUARY 16, 2023
Managing growth – Superpositioning matrix An article in the April 2020 PM Magazine by Alistair McLeod at Gray Fox Consulting questions whether growth is good for your strategy. “ Get a handle on the collaboration conundrum – take the whole firm’s services to the client (cross-selling reward systems).
Strategic Account Management Association
APRIL 5, 2021
Take a look at Ford Motor Company’s Proxy Statement for 2020 below. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” Present yourself as the solution! Instead, focus on the impact your solution(s) can provide.
Zendesk
JANUARY 24, 2022
The hiring process is almost like a “sales funnel” if you think about the application stage through the onboarding stage. And your sales resume is your value proposition—it has to be convincing if you want to keep moving through the “funnel” to reach the end and get hired. What will you do to improve their company’s bottom line?
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