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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” Centers of Excellence (CoE). How are you linking it to your core business strategy? #8.

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Why are questions so important? (Questioning skills)

Red Star Kim

These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?” question to help you translate features into benefits.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ).

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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Good Riddance 2020! A Review.

Desired Path

Without a doubt 2020 has been an exceptional (unusual) year. In this Good Riddance 2020! Companies with strong value propositions had an easier time with these discussions and actually saw increased customer retention and revenue growth as a result. Forgive me if I do the 2020, what-the-heck, head scratcher but.

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Good Riddance 2020! A Review.

Desired Path

Without a doubt 2020 has been an exceptional (unusual) year. In this Good Riddance 2020! Companies with strong value propositions had an easier time with these discussions and actually saw increased customer retention and revenue growth as a result. Forgive me if I do the 2020, what-the-heck, head scratcher but.