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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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Join the 2020 Sales Performance Study

Miller Heiman Group

Take the 2020 Sales Performance Survey. By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more. The 2020 Sales Performance Study survey is now open—all we need is 15 minutes of your time.

Sales 88
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Participate in the 2020 Sales Performance Study

Miller Heiman Group

Take the 2020 Sales Performance Survey. By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more. The 2020 Sales Performance Study survey is now open—all we need is 15 minutes of your time.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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5 Challenges Entrepreneurs Will Face in 2021, According to Data

Hubspot Sales

It takes a lot of guts, persistence, business acumen, and strategic thinking — and even having all those qualities in spades might not be enough for a business owner to stay afloat. The first estimates the study found in April 2020 for black business owners in the United States indicated a drop of 41% in business activity.

Banking 127
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Context and curiosity drive commerciality and pricing

Red Star Kim

But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. But then clients expect lower prices as services can be delivered faster and cheaper. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Take a look at Ford Motor Company’s Proxy Statement for 2020 below. To be clear, we’re not looking at how much they’ve earned but rather how they’ve earned it by analyzing their short- and long-term incentives, specifically the KPIs that drive their compensation.