2021, Communication, CRM and Key Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts?

Key Account Management

Key Account Management Account Management Management Client Relationships

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM

CRM Marketing Interpersonal Skills Client Relationships

Selling challenges in professional services: Sales processes and skills

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels.

Key Account Management

Key Account Management Account Management Value Proposition Client Relationships

System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. It integrates with most CRM and email automation systems. Another valuable AI-powered tool for the MarTech armoury.

Banking

Banking Artificial Intelligence Cybersecurity Key Account Management

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

AUGUST 6, 2021

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. A substantial change initiative like the introduction of a strategic key accounts program requires addressing transformation efforts involving the entire organization , the applied processes and the people affected. “In

Supply Chain

Supply Chain Logistics Co-Creation e-Learning

The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. This linked into various conversations on promoting internal referrals (cross-selling) through a variety of internal communications, internal marketing, training and monitoring methods.

Management

Management Key Account Management Digitalization Communication

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM. Sharing some CRM horror stories felt like much-needed therapy. amongst us. This extended to complaints of kids’ school emails and homework app overload. Sharing is caring?

Management

Management Emotional Intelligence Onboarding Communication

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Surprisingly, delegates were more likely to use spreadsheets than a CRM for managing client and referrer information. Half the delegates had a KAM (Key Account Management) programme at their firm. Two thirds of the delegates felt their personalities were dog and the other third thought they were cats.

Management

Management Manufacturing Client Relationships Facilitation

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

MARCH 26, 2024

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. On the one hand, a well-implemented CRM system can provide many benefits. The longer a project takes, the higher the risks.

Management

Management Artificial Intelligence CRM Software

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

MARCH 26, 2024

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. On the one hand, a well-implemented CRM system can provide many benefits. The longer a project takes, the higher the risks.

Management

Management Artificial Intelligence CRM Software

Why ABM is essential to your business

Arpedio

MARCH 7, 2022

MARCH 4, 2021. Why Account-based marketing (ABM) is essential to your business. March 4 2021. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. Why ABM is essential to your business. ? Back to blog. Absolutely yes!

Co-Creation

Co-Creation Account Management Account Planning Key Account Management

Sales Coaching – Make Every Sales Rep a Top Performer

Arpedio

MAY 23, 2023

Research from Second Nature’s 2021 Sales Coaching Survey finds that “ a whopping 96% of respondents agree or strongly agree with the statement that “the right sales coaching can make a significant difference in performance”, rating it 4 or 5 out of 5. Start by centralizing your account and stakeholder data in Salesforce!

Sales

Sales Account Management Stakeholders CRM

Cultivate a cross-selling culture

Red Star Kim

MARCH 16, 2023

While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture.

Key Account Management

Key Account Management Onboarding Communication e-Learning

Update on marketing and business development (M&BD) team structures

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. In this case, account managers liaise with the fee-earners. An allied development is those in Account Based Marketing (ABM) roles.

Marketing

Marketing Key Account Management Account Management Artificial Intelligence

Referrer Management Strategies – Rationale and Challenges

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Do you have a Key Account Management (KAM) programme at your firm?

Management

Management Media Key Account Management Communication

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Proactive marketing and business development executives – CRM, internal engagement and career insights

Trending Sources

Selling challenges in professional services: Sales processes and skills

System review: CogniClick for instant, personalised research reports using AI

How Aramex’s Young SAM Program Provides Strategic Value and Impact

The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Referrer Management – Capacity and Capability

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Wholesale as a Success Factor: Modern Customer Relationship Management

Wholesale as a Success Factor: Modern Customer Relationship Management

Why ABM is essential to your business

Sales Coaching – Make Every Sales Rep a Top Performer

Cultivate a cross-selling culture

Update on marketing and business development (M&BD) team structures

Referrer Management Strategies – Rationale and Challenges

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