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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Bright Path Labs – Paving the Way to Lower Drug Costs

OnStrategyHQ

It’s also because of their focused leadership team and dedication to growing their business sustainably and strategically. Doing the Hard Strategic Thinking. Things were looking great for a successful 2021 rollout of their plan. 2021 was dedicated to preparing their organization to scale with stability.

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Strategy case studies and more matrices

Red Star Kim

Urgency was driven by the timing of a one day partner conference scheduled for November 2021. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. They used the eight step process of John Kotter in his book “Leading Change”.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Selling your strategy Engage the leadership team and entire organisation.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Theory of Constraints: What's Hindering Growth In Your Agency

Liston Witherill

I ran my own agency for years, have since converted my business to a solo practice, and now (as of this writing in March 2021) I’m Head of Growth at Gold Front, a category design studio. Putting me in charge of delivery at your agency would be a huge mistake. These roles keep me in my strengths. The late great Kobe Bryant (R.I.P.,