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Book review – Managing Brands

Red Star Kim

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. It’s clear evidence that implementing a VSM solution makes it easy to know exactly when to re-platform! At the time, I was a Ph.D.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” percent in 2022. Video, she says, makes that happen. Outside of the generative AI space, there are other trends worth noting, of course. “One

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Artificial Intelligence and the Augmented SAM

Mercuri International

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?” But there are risks.

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Rethinking Budgeting: Key Takeaways From the 2023 GFOA Conference and Who to Follow

Envisio

The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. “We Making this new approach to budgeting vision a reality requires fundamental changes in organizational culture, process, and, yes, technology.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

The world of SaaS has simplified software creation and distribution making access easier than before. Knowing these trends will help you gain a competitive advantage and stay ahead of the pack in your business decisions. Top 30 SaaS Influencers You Need to Follow in 2022. Aaron Levie. Alexander Theuma. Byron Deeter.