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The 3 Pillars of Key Account Management

KAM With Passion

Are you in charge of a true Key Account Management initiative? A strong KAM initiative is always built on the following 3 Pillars: KAM infrastructure , Key Account Teams and Key Account Plans. The Charybdis and Scylla of Key Account Management are too much and not enough methodology.

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Drawing a line between Account & Key Account Management

KAM With Passion

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. This article suggests a few simple principles to establish clarity and help business leaders correctly position the two subjects. Do all companies see it that way?

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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How to Create an Insanely Easy Strategic Account Plan + Template

Account Manager Tips

Strategic account planning process 1. Create your strategic account plan Categories Objectives Initiatives 4. Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Make it clear what time frame this plan applies for.

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Benefits of Digitalizing Your Key Account Management Program

DemandFarm

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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How to define a strong KAM Training Path

KAM With Passion

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies. 3 Types of KAM-relevant Competencies.

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The Best 90 Day Success Plan Every New Account Manager Needs [+ Template]

Account Manager Tips

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. A 30 60 90 day success plan is essential to help transition from your old job to your new one. 30 60 90 day project plan. The rest of this article will explain how, so read on. People will judge you.