Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management
DemandFarm
AUGUST 31, 2023
The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. There is a need for a cohesive approach to account planning.
Let's personalize your content