Account Management Article Customer Value Innovation 
Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
Cosawi
DECEMBER 28, 2021
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability.
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Cosawi
SEPTEMBER 13, 2021
The COE can provide capability and training development as well and help them established their customized Strategic account management roadmap aligned with the global strategy. It can bring expertise for more customer value and differentiation, which will result in your customer remembering that you care about their success.
Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.
Account Manager Tips
SEPTEMBER 7, 2022
When clients say "price" they really mean value "You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best.
SBI
DECEMBER 4, 2019
The ClearSlide® unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective content. It’s impressive how they continue to innovate and evolve the platform to empower sellers. Account Planning.
SBI
FEBRUARY 19, 2020
According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows. Opportunity Management. Account Planning.
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