Account Management Skills

MARCH 31, 2023

Understand your agency’s POV on AI so you can respond to clients The Drum recently published an article “Not every campaign needs to use generative AI, but how do you tell your clients that?” For example watch youtube explainer videos on Jasper.ai, Writer.com, Runway and Open AI’s Dall-e 2 for starters.

Account Management 52

Account Management Procurement e-Learning Management 52

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Vantage Partners

FEBRUARY 2, 2023

In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions. The authors recommend effective practices and simple (but not necessarily easy!)

Account Management 83

Account Management Publishing Innovation Management 83

Vantage Partners

FEBRUARY 2, 2023

In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions. The authors recommend effective practices and simple (but not necessarily easy!)

Account Management 83

Account Management Publishing Innovation Management 83

Account Manager Tips

SEPTEMBER 7, 2022

Even when they do deliver something innovative, it's not for long. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This article explains how. That's because most businesses blend in, not stick out. Learn more. FutureMe.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

CMOE

MARCH 6, 2023

s+b is a publication managed by member firms of the PwC Network. It offers meaningful thought leadership articles, podcast series, and commentary from: Corporate leaders Academics and researchers Journalists Best-selling business thinkers and philosophers 2. and the impact of their decisions.”

Finance 98

Finance e-Learning Innovation Leadership 98

KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Hubspot Sales

MAY 27, 2024

Curiosity Evan Freemon , Sales and Account Manager of iCONN Systems , says, "I‘ve noticed that successful salespeople tend to be genuinely curious and want to learn more. No, this article is tailored to get you thinking a bit outside the box about what other qualities you can work on to supplement your sales game.

Sales 93

Sales Internet Account Management Innovation 93

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Whetstone

JUNE 12, 2023

By involving internal stakeholders early and fostering strong communication channels, strategic account managers can unlock numerous benefits, including improved client satisfaction, streamlined processes, greater and faster innovation, and enhanced business outcomes. At least 40% of them were in cross functional disciplines.

Stakeholders 52

Stakeholders Account Management Decision-making Finance 52

Arpedio

JANUARY 14, 2021

Download your "digital sales and account management coach" now. ? Interested in how to become even more successful in your strategic account planning and complex sales? Download the article “ Your digital sales and account management coach ” for free and learn more. Back to blog. Share on facebook.

Digitalization 52

Digitalization Account Management B2B Innovation 52

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. This article gives you three critical 20% areas to become the expert to your customers. 2 – Technology and Innovation. What new technology and innovations are coming into the marketplace? Market Impact (I).

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Account Manager Tips

JULY 6, 2022

Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. ne the appropriate level of interaction and adjust co-creation activities accordingly. + Don’t waste time on the wrong accounts. Clarify roles and tasks. Commitment to common goals.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Arpedio

MAY 25, 2021

Download the full article here. Download the article for free and learn more. Instead, this article contains key insights on how you get virtual selling best practice at your fingertips! Download the full article here. How to raise the level of your entire (virtual) sales force. Ulrik Monberg | May 25, 2021. Back to blog.

Virtual Selling 52

Virtual Selling B2B Account Management Innovation 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Account Manager Tips

APRIL 11, 2022

It's an app that makes it easy to revisit and learn from your eBook and article highlights. It talked about the fact that consultants who bounce in an out of the client relationship have more status and impact than account managers that deal with the client daily. "A quality, size, innovation). Have you heard of it?

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Alastair will be writing an article for a future edition of PM Forum magazine. Improving/establishing account management. Marketing via social and digital channels.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Account Manager Tips

AUGUST 31, 2022

Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This article explains how.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Using generative AI to develop summaries of account activity.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

AUGUST 4, 2021

Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? . This is leading many companies to accelerate their strategic account management journeys and transformations. View The Full Article Here. Want to accelerate your SAM journey?

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Download the Full Article PDF Here. Disruption, although most times unwelcome, gives way to innovation.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Arpedio

FEBRUARY 20, 2024

These challenges underscore the pivotal role of Account-Based Selling (ABS) strategies in aligning offerings with buyer needs. Grounded in a profound understanding of customers, ABS emerges as a beacon of innovation set to revolutionize the sales landscape. Account Management Build powerful account plans in Salesforce.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

Arpedio

DECEMBER 14, 2023

ARPEDIO, known for its innovative sales assessment and coaching solutions, is a prime example of a tool that can significantly enhance your sales enablement strategy. Net Sales Read More #1 Account-Based Selling Platform Powerful alone. Account Management Build powerful account plans in Salesforce.

Sales 52

Sales Software Software Account Planning 52

Cosawi

SEPTEMBER 9, 2021

Ensuring resources and efforts to support the strategic account managers’ development in their account management skills set and personal learning journey to elevate their interactions with their most important customers. . View the Full PDF Article Here. Recent Posts. Could the mother.

Account Management 52

Account Management Account Planning Innovation Communication 52

Cosawi

DECEMBER 31, 2019

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs).

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

AUGUST 18, 2021

Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? . Each year, the Strategic Account Management Association (“SAMA”) issues awards for “Outstanding SAM Program of the Year.” 1: Having one! Is this a coincidence?

Account Management 52

Account Management Innovation Organization Decision-making 52

SalesGlobe

APRIL 26, 2022

Due to a recent acquisition , the goal was to implement a consistent definition and pursuit strategy that supported account management and new business development. The two roles in question, account managers and sales executives had no clear role definition based on expectations.

Transportation 52

Transportation Account Management Acquisition Innovation 52

Mercuri International

JUNE 10, 2020

However, for those companies willing to apply innovative techniques and adapt rapidly, there may well be considerable opportunity. “Go To do this, businesses would have to adopt a ‘fail fast’ mentality, or, in his own words: “In good times, SMBs can afford to devote some of their time and resources to landing huge accounts.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

Jermaine Edwards

DECEMBER 6, 2023

The speed of innovation, technology and a customer that needs to remain competitive just as much as us, has forced every business to raise the quality of their products and take serving their customers more seriously. Just ask many financial institutions, a spouse, a manager or colleague you know and so on.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SmartKarrot

MAY 29, 2020

An account manager acts as a middleman between the company and its customers. The account manager determines the needs or requirements of the customer – i.e. what they are looking to achieve on both a short and long-term basis. The manager ensures the company delivers to the clients according to their expectations. .

Account Management 10

Account Management Management Healthcare Negotiation 10