Strategic Account Management Association

JULY 13, 2021

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? We have seen an increased interest in moving to a more focused, value-bringing and high impact engagement model. Three Pillars of Success. We think not.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . From all this, we stress tested long-held views about strategic account management. Adjust notion of stakeholder value. The future is now.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

DemandFarm

AUGUST 11, 2023

The integration of digital tools and platforms has also created a more agile and adaptable approach to key account management, enabling swift adaptation to evolving market conditions, consumer expectations, and technological advancements.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SalesGlobe

FEBRUARY 11, 2021

She had an introductory meeting with the telco customer and learned that they had to be selling at least $200 million a year to the telco to be taken seriously, considered a partner, and have opportunities for bigger projects. The account manager was shocked. The post What’s So Aspirational About Account Planning?

Account Planning 52

Account Planning Supply Chain Value Proposition Account Management 52