article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe.

article thumbnail

Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies. But coaches resist the temptation to tell. As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
article thumbnail

How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

On this episode, we’re talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. I’m currently a project manager at Hallam.

article thumbnail

The Sliding Scale of Sales Transformation

Mike Kunkle

Opportunity management is the act of purposefully uncovering and satisfying each buyers’ decision criteria and buying process exit criteria, to successful shepherd the opportunity through the stages of the buying and sales process to a final win decision. Strategic Account Management. Account Planning. Sales Acumen.

article thumbnail

Joint Success Plan: An Essential Tool for Driving Outcome-Based Customer Success

SmartKarrot

The joint success plan is an action plan that your account management staff and customers can use. The joint success plan is a key indicator of customer account health. Collaborate with your team and craft a plan that can help your customer. Show the plan to the executive members and get their approval. Bottom Line .

article thumbnail

What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

And if you’re in an agency account management role and you’re keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. Before you joined Mr. B and Friends, were you in account management in other agencies?